08:46 am
July 28, 2017

Ethics in Selling

Ethics in Selling
Greta Schulz

By Greta Schulz

When it comes to selling and using strategies and tactics to get the job done, few people in sales consciously think about the ethics of the way we sell. Ethics in selling will help an organization build a good reputation and consolidate its position in the market. Ethics are learned and can make a big difference in having a loyal customer base and in making sales.

Ethics in selling include:

  1. Truly listening. Good sales executives are partners. Start by being a true listener and understanding the real issue, not just what you want to hear, so you can attempt to sell your product or service. True listening is really understanding the underlying issues and the “whys” behind those issues.
  2. Pulling back. Most sales executives do not know when to push and when to pull back. No one likes to be pushed and hearing something a prospect says that may look like an opportunity is not the time to pounce on them with your solution. Pull back and ask more about what they’ve said. Pulling back at the right time can keep you in a respectful position as well as help you learn what the true issues really are.
  3. Going to bed knowing you did the right thing. My father always taught me: If you can go to bed at night, look up in the dark and say, “I did the right thing for all people not just myself,” then you should be able to sleep well.
  4. Telling it like it is. The key to getting a loyal customer base is to be truthful at all times. When the customer asks you for suggestions, offer the information in its truest form, even if it’s not you as the best option. That’s right. Doing the right thing is always more important than the sale.
  5. Being innovative. The key to having a consistent sales base is to come up with innovative ideas for them. Know what your competitors are doing and stay informed. Use your own methods and strategies to stand out in the competition. Do not copy or borrow ideas. Instead, brainstorm as a team with your prospect or customer and take valuable suggestions. They need you to be a sounding board, not just a pusher of your product or service.
  6. Customer satisfaction. It should be given the highest priority. Come up with surveys and feedback options to know what you are doing right and wrong. Do proper research and know how to appeal to customers on a deeper level.
  7. Knowing what they are thinking about. Your customers have interests and concerns other than what you offer them. Be their sounding board and a connector. Who do they want to meet? What do they need outside of what you offer? Helping in ways that are outside of your scope is the key to being a true partner. That is about truly helping.

Ethics in selling may seem like a luxury you cannot afford. But in the long run, standing out in the rat race and building your empire and loyal customer base calls for utter dedication and ethical selling.

Greta Schulz is president of Schulz Business, a sales consulting and training firm. She is a best-selling author of “To Sell is NOT to Sell” and works with Fortune 1,000 companies and entrepreneurs. For more information or free sales tips, go to schulzbusiness.com and sign up for “GretaNomics,” a weekly video tip series, or email sales questions to
greta@schulzbusiness.com.

101 comments

  • Today, I went to the beachfront with my children. I found a sea
    shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell
    to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back!
    LoL I know this is totally off topic but I had to tell someone!

    Reply
  • Magnificent goods from you, man. I’ve understand your stuff previous to
    and you’re just too excellent. I actually like what you’ve acquired here, really like what you’re saying and the way in which you say it.
    You make it enjoyable and you still care for to keep it wise.
    I cant wait to read far more from you. This is actually a tremendous
    website.

    Reply
  • I absolutely love your blog and find many of your post’s to be precisely what
    I’m looking for. Do you offer guest writers to write content for yourself?
    I wouldn’t mind composing a post or elaborating on most of the
    subjects you write about here. Again, awesome web
    log!

    Reply
  • Hi! Someone in my Myspace group shared this site with us so I came to take a look.
    I’m definitely loving the information. I’m bookmarking
    and will be tweeting this to my followers! Fantastic blog and brilliant design.

    Reply
  • Do you mind if I quote a couple of your posts as long as I provide credit and
    sources back to your blog? My blog site is in the exact same area of interest as yours
    and my users would certainly benefit from a lot of the information you present here.
    Please let me know if this alright with you. Thanks!

    Reply
  • Hello there, I discovered your website via Google at the same time as
    searching for a comparable topic, your web site got here up, it seems great.

    I’ve bookmarked it in my google bookmarks.
    Hello there, just became aware of your blog via Google, and located that it’s truly informative.
    I am gonna watch out for brussels. I’ll appreciate should you proceed this in future.
    A lot of other folks will be benefited from your writing.
    Cheers!

    Reply
  • I always used to read post in news papers but now
    as I am a user of web therefore from now I am using net for
    content, thanks to web.

    Reply
  • This is really interesting, You’re a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of
    your excellent post. Also, I’ve shared your web site in my social networks!

    Reply
  • I’m amazed, I have to admit. Rarely do I come across a blog that’s both educative and engaging,
    and let me tell you, you’ve hit the nail on the head.
    The issue is an issue that too few men and women are speaking intelligently about.

    I’m very happy I came across this in my search for
    something concerning this.

    Reply
  • I’ve been surfing on-line greater than three hours nowadays,
    but I by no means found any attention-grabbing article like yours.

    It is lovely value sufficient for me. In my view, if all web owners and bloggers made excellent
    content as you did, the web can be much more useful than ever before.

    Reply
  • Somebody essentially assist to make severely articles I might state.
    That is the first time I frequented your website page and
    so far? I amazed with the research you made to create this actual
    post incredible. Wonderful activity!

    Reply
  • You actually make it seem so easy with your presentation but
    I find this matter to be actually something that I think I would never understand.
    It seems too complex and extremely broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

    Reply
  • Wonderful beat ! I would like to apprentice while you amend your website,
    how can i subscribe for a blog website? The account aided me
    a acceptable deal. I had been a little bit acquainted of this your broadcast provided
    bright clear concept

    Reply
  • Fantastic blog! Do you have any suggestions for aspiring writers?

    I’m hoping to start my own website soon but I’m a
    little lost on everything. Would you suggest starting with a free platform like WordPress
    or go for a paid option? There are so many options out there that I’m completely
    confused .. Any suggestions? Cheers!

    Reply
  • You’re so cool! I do not believe I’ve read through anything like this
    before. So great to find somebody with some original thoughts on this subject matter.

    Really.. thank you for starting this up. This web site is something that is required on the
    internet, someone with a bit of originality!

    Reply
  • You’re so awesome! I do not suppose I’ve read through a single thing like that before.

    So nice to find somebody with some genuine thoughts on this
    subject matter. Seriously.. many thanks for starting this
    up. This web site is something that is required on the internet, someone with some originality!

    Reply
  • I think that everything posted made a ton of sense. But, consider this, suppose you added
    a little information? I am not saying your content isn’t good., however suppose you added something that grabbed people’s attention? I mean Ethics in Selling – South Florida Business And WealthSouth Florida
    Business And Wealth is a little vanilla.
    You might look at Yahoo’s home page and watch how they create article titles to grab viewers to click.
    You might try adding a video or a picture or two to grab readers excited about everything’ve got
    to say. Just my opinion, it would bring your website a little bit more interesting.

    Reply
  • I blog frequently and I truly thank you for your information.
    This article has really peaked my interest.
    I’m going to bookmark your website and keep checking for new
    details about once a week. I subscribed to your Feed as well.

    Reply
  • Hey there! I know this is sort of off-topic however I needed to ask.
    Does building a well-established website such as yours require
    a large amount of work? I’m completely new to running a blog but
    I do write in my journal everyday. I’d like to start a blog
    so I can share my experience and feelings online.
    Please let me know if you have any kind of ideas or tips for brand new aspiring blog owners.
    Appreciate it!

    Reply
  • No matter if some one searches for his necessary thing, thus he/she wants to be available
    that in detail, therefore that thing is maintained over here.

    Reply
  • Incredible! This blog looks exactly like my old one!
    It’s on a totally different topic but it has pretty much the same
    page layout and design. Wonderful choice of colors!

    Reply
  • Wonderful blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to
    get there! Thank you

    Reply
  • I believe that is one of the such a lot important information for me.
    And i am glad reading your article. However wanna observation on few basic issues, The site taste is wonderful, the articles is in reality excellent : D.
    Excellent task, cheers

    Reply
  • I do not even know how I ended up here, but I thought this post was good.
    I don’t know who you are but definitely you are going to a famous
    blogger if you aren’t already 😉 Cheers!

    Reply
  • Just wish to say your article is as amazing.

    The clearness on your publish is simply spectacular and i could
    assume you’re a professional on this subject. Fine together with your
    permission allow me to snatch your RSS feed to stay up to date with
    coming near near post. Thanks a million and please continue the gratifying work.

    Reply
  • Hey! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

    Reply
  • You really make it appear so easy with your presentation however I in finding
    this topic to be really one thing that I believe
    I might never understand. It seems too complicated and very vast for me.
    I’m having a look ahead in your next submit,
    I will try to get the hang of it!

    Reply
  • Excellent website you have here but I was wondering if you knew
    of any discussion boards that cover the same topics talked about in this article?
    I’d really like to be a part of community where I can get suggestions from other knowledgeable individuals
    that share the same interest. If you have any recommendations, please let me know.
    Kudos!

    Reply
  • I’m not sure exactly why but this site is loading extremely slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

    Reply
  • Hi there! This post could not be written any better! Reading through this
    post reminds me of my previous room mate! He always kept talking about
    this. I will forward this article to him. Fairly certain he will have a good read.
    Thank you for sharing!

    Reply
  • Having read this I believed it was really enlightening.

    I appreciate you taking the time and energy to put this article together.
    I once again find myself personally spending a
    significant amount of time both reading and posting comments.
    But so what, it was still worthwhile!

    Reply
  • magnificent points altogether, you just gained a emblem new reader.
    What could you recommend about your submit that you made a few days ago?
    Any positive?

    Reply
  • I like what you guys are usually up too. This sort of clever work and exposure!
    Keep up the excellent works guys I’ve added you guys to my personal
    blogroll.

    Reply
  • You’ve made some really good points there. I looked on the net for more info about the issue and found most individuals
    will go along with your views on this web site.

    Reply
  • Attractive section of content. I just stumbled upon your website
    and in accession capital to assert that I get actually enjoyed account your blog posts.
    Any way I’ll be subscribing to your augment and even I achievement you
    access consistently fast.

    Reply
  • Your style is really unique in comparison to other folks I’ve read stuff from.
    Thanks for posting when you have the opportunity, Guess I will just bookmark this blog.

    Reply
  • Can I just say what a comfort to discover someone who really knows what they’re discussing online.
    You definitely understand how to bring an issue to
    light and make it important. More people should check
    this out and understand this side of your story. It’s surprising
    you aren’t more popular because you most certainly possess the gift.

    Reply
  • Link exchange is nothing else however it is just placing the other person’s blog link on your page
    at suitable place and other person will also do similar in favor of you.

    Reply
  • Good day! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha
    plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding
    one? Thanks a lot!

    Reply
  • I wanted to thank you for this wonderful read!! I certainly enjoyed every little bit
    of it. I’ve got you bookmarked to check out new things you post…

    Reply
  • Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home a bit, but instead of
    that, this is great blog. A fantastic read. I will certainly be
    back.

    Reply
  • Heya! I understand this is sort of off-topic however I needed to ask.
    Does running a well-established blog like yours take a massive amount work?

    I’m completely new to blogging however I do write in my diary every day.
    I’d like to start a blog so I can easily share my experience and views online.

    Please let me know if you have any kind of suggestions or tips for brand new aspiring blog owners.

    Thankyou!

    Reply
  • You actually make it seem so easy with your presentation but I find this matter to be
    actually something that I think I would never understand.
    It seems too complicated and very broad for me. I am looking forward for
    your next post, I will try to get the hang of it!

    Reply
  • I truly love your website.. Very nice colors & theme.
    Did you build this website yourself? Please reply back as I’m trying to create my very own website and want to find out where
    you got this from or just what the theme is named. Thank
    you!

    Reply
  • Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is important and everything. But think about if you
    added some great pictures or video clips to give your posts more,
    “pop”! Your content is excellent but with pics and clips,
    this website could certainly be one of the most beneficial
    in its field. Fantastic blog!

    Reply
  • Woah! I’m really loving the template/theme of
    this blog. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appeal.
    I must say you’ve done a superb job with this. Also, the blog loads very fast for me on Internet explorer.
    Excellent Blog!

    Reply
  • Thank you for another excellent post. Where else may anyone get that kind of information in such an ideal way of writing?

    I’ve a presentation subsequent week, and I’m on the search for such
    information.

    Reply
  • Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot.
    I hope to give something back and help others like you aided me.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *