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E11EVEN Vodka Pickleball Tournament Benefits Florida Breast Cancer Foundation

| SFBW Staff

The inaugural Pickle for Pink Pro-Am Charity Pickleball Tournament hosted by E11EVEN Vodka generated over $60,000 for the Florida Breast Cancer Foundation. The event was hosted at the private residences of Nikki and Michael Simkins (Nikki is the CEO and Chairwoman of E11EVEN Vodka. It featured eight teams competing in a single-elimination Pickleball tournament; each group consisted of one pro Pickleball player and one amateur. E11EVEN Vodka tapped Matt Manasse, Pickleball coach to the stars, to host the tournament. Participants included top-ranked professional players Parris Todd (Top 5 Pro Women’s Singles), Ryan Sherry (Top 10 Pro Men’s Singles), Heather Nobler, Martina Kochli, Joey Farias, Milan Rane, Brandon Hubshman and Taylor Niss.    

Pro player Heather Nobler and her teammate Mark Groussman won the tournament after exciting matches against pro player Parris Todd and her teammate Michael Simkins. Throughout the day, guests enjoyed bites from Miami hotspots Bottled Blonde and Bodega Taqueria y Tequila, and specialty cocktails courtesy of E11EVEN Vodka with mixers and garnishes by Fever-Tree, Filthy Food and South Beach Syrup. While presenting the winners with their trophies, Nikki Simkins announced that E11EVEN Vodka would be donating over $60,000 to the Florida Breast Cancer Foundation; the funds were generated from the proceeds from both the Pickle for Pink event as well as 11% of sales of the brand’s special edition pink bottles during October. 

Other sponsors included E11EVEN Miami, E11EVEN Crypto, Braman Miami, JS Jems showcasing the art of Jonathan Schultz, Brooklyn’s Best, Joola, Zhantra, and Morelia Paletas, and Cali Water.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.