During a recent State of the Tourism Industry event at the Eau Palm Beach Resort & Spa for tourism partners and community stakeholders, Discover The Palm Beaches (DTPB) revealed positive growth related to its 20222 tourism numbers. The data showed record-breaking visitation, spending, economic impact and revenue for the 2021-2022 fiscal year, surpassing all its goals for the fiscal year. The highlights were:
- Total Visitation – 9.1 million total visitors, up 31% from 2021
- Total Spending – $6.7 million, up 34% from 2021
- Total Economic Impact – $9.7 billion, up 33% from 2021
- Revenue Results – $1.4 billion in room night revenue was generated with $77.8 million in bed tax collections, up 44% from the peak in 2019
“This event serves as an opportunity to remind our residents, tourism partners, and community stakeholders to be aware of how vital tourism is to the economy of Palm Beach County,” Jorge Pesquera says, president and CEO of DTPB, the official tourism marketing organization for Palm Beach County. “Discover The Palm Beaches wants to build on this momentum and continue to refine our strategic goals, expand our local partnerships and alliances, and deploy cutting-edge marketing and sales strategies to safeguard this important shared community value.”
During the event, Pesquera covered critical areas of focus for DTPB in 2023, including the evolution of the tourism brand architecture in alignment with other TDC agencies and key organizations and the importance of a Tourism Master Plan and second headquarter-hotel in the Convention Center district.
