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REEF launches development program for local restaurants

There’s still time for local restaurants to take advantage of a local development program from REEF Technology, the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States. Earlier this month, the food delivery solution company launched a $1 million NBRHD Restaurant Development Program in several U.S. cities, starting with its homebase of Miami.

The program supports local restaurants by helping to scale their delivery business and provide marketing support through REEF’s Neighborhood Kitchens platform. The program will be open to Miami-based restaurants with fewer than three locations. Applications will be accepted through 11:59 p.m. on Feb. 4.

“Historically, restaurants run on extremely tight profit margins and we recognize that local businesses struggle to access industry resources of this caliber,” said Alan Phillips, Chief Creative Officer of REEF. “Our NBRHD Restaurant Development Program fills that gap and is engineered to help our beloved local brands adapt, sustainably grow their business and reach new customers without upfront capital costs. We’re thrilled to continue to support the businesses who are the backbone and heart of our communities.”

Ten applicants will be selected based on the strength of their culinary concept, potential for success on delivery platforms, community following and personal story. Each recipient will receive dedicated marketing campaign for their restaurant, valued at $10,000; a partnership spot in REEF’s Neighborhood Kitchens platform to expand their delivery business (including menu development, procurement and culinary operations); and professional food photography for delivery platforms.

The recipients will be chosen by local culinary personalities such as Michelle Bernstein, Michael Schwartz and Kiko Suarez from Kiko Hospitality Group. Schwartz and Bernstein are two of several Miami restaurants who have partnered with REEF, which operates a network of more than 100 delivery-only neighborhood kitchens across more than 20 cities.

“I’ve personally loved working with REEF Neighborhood Kitchens over the last year,” said Chef Michael Schwartz. “I have creative autonomy over my menus and it’s an incredible way to scale thoughtfully. This program is great for the Miami restaurant community.”

REEF will launch the program in additional U.S. cities this year. Applications can be made here.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.