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Shoma Group Appoints New President

Stephanie Shojaee has been named president of Shoma Group. In her role, Shojaee will oversee the company’s expansion beyond its South Florida presence into new domestic and international markets, including California, Texas, Mexico and Colombia. She will also continue her integral role in overseeing the firm’s multifamily and commercial developments, sales and management division and marketing efforts. She also has plans to build an affordable housing division for the company. Since joining Shoma Group in 2013, Shojaee has excelled in creating luxury housing and upscale retail offerings to shape Shoma’s projects.

“Stephanie understands Shoma Group’s mission and identity better than anyone and brings to it her own creativity and innovative thinking, which has been critical to Shoma’s success in recent years,” Masoud Shojaee says, the firm’s founder who will continue in his role as Shoma’s CEO and Chairman of the Board. “She has excellent instincts about demand in the South Florida market and the type of product that will thrive. I am confident that, as president, her determination, leadership and clear vision for the company will continue to serve Shoma Group well.” 

Under her leadership as Shoma’s vice president and chief marketing officer, Shojaee has managed some of the firm’s most significant sales, including Sanctuary Doral Apartments, which sold for a landmark $102.5 million. She has been instrumental in helping the 33-year-old real estate firm maintain its prominence in the market with a forward-thinking approach to digital marketing. 

“Every day, it is a privilege to lead our amazing team, and this position is a great honor,” she says. “I am extremely proud of the tremendous care and attention to detail we put into everything we build, and I am committed to continuing Shoma’s reputation as one of the most trusted builders. As I join Masoud at the helm, Shoma has the advantage of the experience and foundational practices that my husband founded the company on 33 years ago, as well as the exploration of new ideas and fresh perspective that I bring to the table, which will keep us on the cutting edge as a market maker for years to come.” 

Shojaee is currently spearheading the firm’s new development strategy of food hall-anchored multifamily projects and recently opened its first Shoma Bazaar location in Doral. She will continue to oversee the tenant mix of Shoma’s commercial developments while serving as the head of Shoma MGMT, the division she founded that handles the leasing and management of the firm’s rental communities. As one of few women developers, Shojaee is passionate about improving the gender imbalance in the real estate world, which has primarily remained men-dominated despite progress in other fields. At Shoma, she has worked to diversify its workforce and increase its number of women employees tenfold. Previously, she was a residential real estate agent in South Florida for 10 years. She earned a bachelor’s degree in marketing from Florida State University. 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.