Brightline has announced that it will begin its service from South Florida to Orlando International Airport on Sept. 22. It will connect Orlando with South Florida, including Miami, Aventura, Fort Lauderdale, Boca Raton and West Palm Beach. Riders interested in booking the inaugural trip can do so by visiting gobrightline.com or downloading the Brightline app on iOS or Android.
“Opening Orlando fulfills our ultimate business model. We have seen incredible enthusiasm from the business and tourism industries eager to travel between Central and South Florida,” Patrick Goddard says, president of Brightline. “As we start service to Orlando for peak holiday seasons, I encourage everyone to check calendars, make plans, visit our website or app and reserve a seat now.”
Currently, Brightline has a limited-time offer for one-way SMART fares, starting from $79 for adults and $39 for kids. If traveling in a group of four or more, riders can save 25% on SMART fares. SMART service provides a comfortable business-class experience with hand-stitched leather seats, complimentary Starlink WiFi, multiple power and USB outlets, and an excellent range of food and beverages to purchase onboard.
One-way premium fares begin at $149 and offer passengers a first-class experience with amenities such as a dedicated premium lounge, priority boarding, checked luggage and complimentary snacks and beverages throughout the journey.
Brightline provides a range of industry promotions for its passengers, including dedicated portals for corporate riders and travel advisors. Brightline for Business is a specialized portal that offers fixed-rate rides tailored to the needs of business travelers. This fall, students with eligible email domains can receive discounts of up to 25% on Smart rides by creating a Brightline account using an active college or university email. Additionally, Brightline anticipates offering commissionable fares in the near future and plans to be bookable on GDS by the end of 2023.