Having grown up in Miami and spending most of his career in marketing luxurious hospitality venues, Freddy Hernandez brings local and industry knowledge to the Biltmore Hotel, where he will serve as the new Director of Marketing in Communication and E-Commerce.

“I’m thrilled to be joining an inspired team so dedicated to the history and iconography of the Biltmore,” Hernandez says. “I have always held the highest regard for the Biltmore, so it is a true honor to now be a part of its story and the next era in his storied history.”

Hernandez will use more than a decade of experience to manage public relations and communications endeavors while overseeing all marketing initiatives at the national historic landmark and luxury hotel.

“Freddy has invaluable expertise in luxury hospitality, not only locally but internationally as well,” says Matthias Kammerer, Managing Director of the Biltmore Hotel.