As the Kaufman Rossin Group embarks on its 60th year of providing financial services to clients, the company is launching a new branding campaign to highlight its long tenure and recent efforts to enhance customer service.
The firm updated its websites, logos, colors, messaging and overall brand identity to reflect the rebranding. The effort also recognizes its tremendous growth and history since its founding in 1962. The rebranding focuses on the firm’s new tagline: “joy is your bottom line,” which centers around one of its fundamental values: joy at work and carrying it forward to the joy the firm brings to its clients.
“Our client satisfaction rates are among the highest in the industry, which is a testament to our employees and their dedication to providing the best possible client service,” Blain Heckaman says, CEO of Kaufman Rossin. “Whether we’re helping a recent retiree plan for a financially secure future or advising a healthcare practice on how to get the most value from an acquisition, joy is at the heart of everything we do.”
The new joy-centric brand is a salute to the organization’s founders, Jim Kaufman and Jay Rossin. When starting their CPA firm, the duo wanted to create a workplace they could enjoy daily. Since then, “joy at work” has been interwoven into the firm’s award-winning culture. Employees cite the firm’s people-first approach as the reason for their satisfaction with the company. Clients also experience joy accessing the firm’s service, while its employees help spread joy throughout South Florida by fostering important causes and supporting nonprofit organizations.
“‘Joy’ is not usually associated with accounting and consulting,” Janet Altman says, marketing principal at Kaufman Rossin. “But after six decades of building a joyful, employee-driven culture and establishing ourselves as an industry leader providing best-in-class service, it is the word that gets to the core of what we do for our staff, clients and community every day. Joy is how we do business.”
After its founding as an accounting firm, The Kaufman Rossin Group has developed into a full-service brand now offering CPA and advisory services, wealth management, insurance solutions and fund administration through four entities:
· Kaufman Rossin CPA + Advisors: one of the top 100 CPA and advisory firms in the U.S. and the largest independent accounting firm in Florida
· Kaufman Rossin Wealth: a registered investment adviser
· Kaufman Rossin Insurance Services: independent insurance advisors
· Kaufman Rossin Alternative Investment Services: a full-service fund administrator
The organization’s new websites were crafted to provide an integrated, one-stop shop for the Kaufman Rossin Group. The centralized brand on each homepage features a top menu bar that allows visitors to find each of the firm’s services.
Learn more at Kaufmanrossin.com.
