Along with recently introducing four new travel options for passengers, Spirit Airlines is celebrating the transformation of its guest experience by revealing a redesigned brand identity that honors its history while embracing its future vision. The reimagined brand comes alive through a new campaign that draws inspiration from the elevated options, empowering travelers to feel “More Fly” on every journey. The updated look and brand voice are being revealed on Spirit.com and across the airline’s digital channels and advertising.
“We are making major investments to provide our Guests with greater value and enhance their travel experience,” says Ted Christie, President and Chief Executive Officer at Spirit Airlines. “This is an excellent opportunity for new Guests and those who haven’t flown with us recently to experience our transformation and see for themselves the great value they can enjoy when choosing Spirit.”
For more information about Spirit’s transformed Guest experience, visit spirit.com/s/info.
