Fort Lauderdale-based SIXT USA has opened a new rental car branch at the Seminole Hard Rock Hotel & Casino in Hollywood, bringing its premium mobility services directly to one of South Florida’s most high-profile destinations. Positioned by the hotel’s reception and bell desks, the branch aims to provide a seamless experience for visitors seeking to rent luxury cars like BMWs and Mercedes-Benz or more mainstream models by makers such as General Motors and Kia.
The move is part of a broader partnership between SIXT, Hard Rock International, and Seminole Gaming that provides members of the Unityâ„¢ by Hard Rock loyalty program special discounts on rentals from SIXT locations across the country. The program also allows members to earn and redeem points on travel, dining, and merchandise, and offers additional perks through partnerships with Royal Caribbean and Celebrity Cruises.
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September 23, 2025
