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South Florida Business and Wealth
South Florida Business & Wealth
Award Finalist

2024 Apogee Honoree: Don Byrd

Meet Don Byrd, President and CEO of TBC Corporation

Don Byrd is the president and CEO of TBC Corporation, a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. Throughout Don’s impressive 30-year career, which includes previous leadership roles at TBC Corporation, Michelin, and Procter & Gamble, Don has led innovative and impactful brand, product, digital marketing, and merchandising strategies across retail, franchise, and wholesale operating companies. His experience and leadership style have been instrumental in his ability to drive forward TBC’s strategic vision and champion the winning mindset that employees embody today. Under Don’s leadership, TBC strives to “Leave Everything Better” in the communities where employees live, work, and serve, including in Palm Beach County, where the company has its global headquarters. The company is an avid supporter of Loggerhead Marinelife Center and local chapters of the American Heart Association and United Way.

Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.