Elizabeth Fettes, the Vice President of Sales for USA & LATAM at Scenic Group USA, is a distinguished hospitality executive with over 15 years of leadership experience within Fortune 500 companies. Renowned for her ability to drive global business growth and profitability, Elizabeth specializes in crafting innovative marketing strategies that redefine industry standards. Her expertise lies in amplifying brand awareness, pioneering go-to-market strategies, and fostering impactful brand presence, all of which culminate in enhanced customer engagement and conversion rates, ultimately impacting the company’s bottom line. With a track record of spearheading successful global B2C and B2B marketing endeavors, Elizabeth maximizes ROI from global budgets while leading cross-functional teams to achieve paramount business objectives. Her results-oriented mindset and adeptness at cultivating sustainable business relationships make her an indispensable asset for organizational growth. Beyond her professional achievements, Elizabeth is a passionate advocate for women’s growth and empowerment in the industry. She champions initiatives aimed at providing opportunities for women to excel in leadership roles, fostering a more diverse and equitable workforce. Elizabeth attributes much of her success to the influential women who have shaped her journey. From her mother and grandmother to her sister, sister-in-law, and countless others, their resilience and wisdom have inspired her to become the empowered leader she is today. Outside of her career, Elizabeth finds joy in quality time with her husband, daughter, and family, exploring new destinations, indulging in creative pursuits, and embracing lifelong learning.
