Jennifer Gressman is a career marketing expert and executive, currently serving as Chief Executive Officer of Site Impact, where her expertise in digital marketing propels the company’s mission to deliver innovative and effective multi-channel direct marketing services. Gressman began her career in 2002 with Mindshare Worldwide, working in traditional advertising. Shortly thereafter, she made the switch from traditional to digital media and quickly climbed the ranks at various startups. In 2008, Gressman moved from NYC to Florida and joined a long-time media partner as their GM / VP of Marketing. In her tenure with ModernAd Media & Acquinity, she led client relationships for the email marketing department. In 2013, Gressman joined Site Impact. In her role as VP of Operations, she led the company’s joint ventures & media buying team. She operated in this capacity for seven years before being named President of Site Impact in February 2020 and subsequently CEO in 2021. Gressman attended the University of Florida, where she studied Telecommunications – Production. On the personal side, Jennifer spends much of her free time with family and friends, planning her next great travel adventure and cheering on her beloved Florida Gators.
