CHEQ, a social payments platform that helps connect consumers and businesses, recently partnered with PepsiCo Beverages North America (PBNA) to bring its combined offering to stadiums, universities and restaurants in South Florida. The partnership will begin in Miami, with expansion plans to include the rest of the nation.
CHEQ’s technology allows consumers to place on-premise food and beverage orders from their mobile devices and deliver them to their seats. The companies’ first collaboration began in the Miami Marlins’ loanDepot park. It also launched at Hard Rock Stadium, home of the Miami Dolphins, earlier this month via five co-branded concession stands featuring PepsiCo beverage products, including Pepsi, Sierra Mist, and Mountain DEW. Under the partnership, CHEQ and PBNA plan to expand the product to other professional sports stadiums, colleges and universities, smaller restaurants and retail outlets.
“At PBNA, we’re constantly looking for ways to improve our consumers’ experiences and bring our beverage brands closer to them,” Paul Mihovilovic says, Vice President of Food Service Sales for PBNA South Division. “This partnership with CHEQ allows us to take that to the next level. With innovations like Order to Seat and Order Ahead at stadiums and Shared Tab and Customizable Preferences at restaurants, we know sports fans will appreciate spending more time in their seats, experiencing the thrill of live sports along with their favorite fan meal and a cold Pepsi.”
CHEQ’s universal ordering and payment app also allows users to send food and drinks directly to their friends from anywhere in the world. CHEQ lets venues retain their unique branding within the app and maintain direct relationships with their guests.
“Pepsi has many of the most dynamic, customer-engaging food and drink brands in the world,” Thomas Lapham says, CHEQ’s CEO. “Partnering with them is an amazing opportunity to scale our technology alongside the world leader in a win-win dynamic. Pepsi also provides consultative services to their venue partners to help with menu optimization to maximize profitability. This fits well with our core value of uplifting the local communities that we serve.”
To learn more, visit www.cheqplease.com/pepsi.