CHEQ Partners With Pepsico Beverages to Enhance Fan Experience at Sporting Venues in South Florida

CHEQ, a social payments platform that helps connect consumers and businesses, recently partnered with PepsiCo Beverages North America (PBNA) to bring its combined offering to stadiums, universities and restaurants in South Florida. The partnership will begin in Miami, with expansion plans to include the rest of the nation. 

CHEQ’s technology allows consumers to place on-premise food and beverage orders from their mobile devices and deliver them to their seats. The companies’ first collaboration began in the Miami Marlins’ loanDepot park. It also launched at Hard Rock Stadium, home of the Miami Dolphins, earlier this month via five co-branded concession stands featuring PepsiCo beverage products, including Pepsi, Sierra Mist, and Mountain DEW. Under the partnership, CHEQ and PBNA plan to expand the product to other professional sports stadiums, colleges and universities, smaller restaurants and retail outlets.

“At PBNA, we’re constantly looking for ways to improve our consumers’ experiences and bring our beverage brands closer to them,” Paul Mihovilovic says, Vice President of Food Service Sales for PBNA South Division. “This partnership with CHEQ allows us to take that to the next level. With innovations like Order to Seat and Order Ahead at stadiums and Shared Tab and Customizable Preferences at restaurants, we know sports fans will appreciate spending more time in their seats, experiencing the thrill of live sports along with their favorite fan meal and a cold Pepsi.”

CHEQ’s universal ordering and payment app also allows users to send food and drinks directly to their friends from anywhere in the world. CHEQ lets venues retain their unique branding within the app and maintain direct relationships with their guests. 

“Pepsi has many of the most dynamic, customer-engaging food and drink brands in the world,” Thomas Lapham says, CHEQ’s CEO. “Partnering with them is an amazing opportunity to scale our technology alongside the world leader in a win-win dynamic. Pepsi also provides consultative services to their venue partners to help with menu optimization to maximize profitability. This fits well with our core value of uplifting the local communities that we serve.”

To learn more, visit www.cheqplease.com/pepsi

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.