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Columbia Care Unveils New Name and Brand Identity

One of the largest retailers of cannabis products in the U.S. has three South Florida dispensaries in Delray Beach, Miami and Stuart.

The name of one of the largest and most experienced cultivators, manufacturers and retailers of cannabis products in the U.S., Columbia Care Inc., has been changed to The Cannabist Company Holdings Inc. The company will rebrand to The Cannabist Company in a move that marks a pivotal moment in its evolution, signaling a fresh chapter and solidifying its commitment to providing an eco-system of collaborative technologies, products and services.

The Cannabist Company’s dedication to building a cannabis company for the future is reflected in its recent rebranding. The company aims to foster innovation, creativity, and passion across its teams, adult-use and medical customers, partners, and the industry. Apart from the rebrand, the Company’s common shares and warrants will trade under the symbols “CBST” and “CBST.WT” on Cboe Canada. 

The Cannabist Company launched its national retail brand, Cannabist, in 2021, comprising 36 locations across the U.S. The retail experience was designed to cater to the fast-growing cannabis market by providing high-quality products, technology-led solutions, and a welcoming customer experience that educates and inspires. The Company plans to convert its entire retail portfolio to the Cannabist brand nationwide by 2024.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.