Newgard Development Group recently started construction on Lofty Brickell, a waterfront luxury condominium high-rise offering a flexible ownership concept. Newgard and Cervera Real Estate, Lofty’s exclusive sales and marketing representative, held a groundbreaking celebration at the 99 SW Seventh St. site featuring public officials, luxury real estate agents, top executives from Newgard, Cervera, project interior designer INC and project architect Arquitectonica. Nearly 90% of the project’s condos are sold.

Located directly across from Brickell City Centre on a waterfront site on the Miami River, the 44-story building offers a 5-star alternative for owners and guests. Each residence comes fully furnished, with short-term rentals permitted.

“This is an exciting moment for the entire Lofty team,” Harvey Hernandez says. “We believe this is the right project to meet the intense demand for luxury condominiums in Miami’s urban core, which has experienced such incredible growth and relocation activity from both within the U.S. and internationally. Our tremendous preconstruction sales success underscores that demand and the viability of luxury and flexible ownership.”

The 362-unit features 309 tower residences, including studio, one- and two-bedroom units alongside 40,000 square feet of luxurious amenities, including a private marina, a world-renowned waterfront dining destination to be announced later this year, a members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, co-working lounge and meeting rooms. Its 53-unit Penthouse Collection offers spacious two, three and three-bedroom plus den residences that are curated and will be furnished by revered design firm Artefacto. The Penthouse Collection also gives exclusive access to a “Penthouse Observatory,” a 2,000-square-foot private serviced VIP amenity lounge on the 35th floor, exclusive to the penthouse homeowners and their guests. Penthouses are priced from nearly $1.8 million to $3.5 million.