JLL, a real estate and investment management firm, negotiated the lease for Cruise Yacht Opco to take over 17,000 square feet at Plaza 100, an 11-story, Class A office building in Fort Lauderdale’s NoBro district at 100 NE Third Avenue. The luxury yachting company will occupy the 175,510-square-foot building’s entire 11th-floor penthouse accommodating nearly 60 employees. The company was previously located in Miami’s Coconut Grove neighborhood.

JLL Managing Directors Doug Okun and Steven Hurwitz represented the landlord, Zurich Alternative Asset Management, in the lease negations. Keith Edelman, Scott Goldstein and Zach Wendelin of CBRE represented the tenant Cruise Yacht Opco.

“Fort Lauderdale’s NoBro district is quickly becoming one of South Florida’s most exciting and sought-after destinations,” Okun says. “The urban offerings and multiple transit options have created a live, work, play lifestyle that is attracting companies of all sizes and across all industries.”

Located near Flagler Village and within minutes of the Brightline private rail train station, Plaza 100 offers upscale amenities, steps away from the city’s trendy entertainment and dining options. The building features a newly renovated plaza, common areas, conference center, on-site management and banking. Current tenants at Plaza 100 include U.S. Legal, Oppenheimer, Katz Barron and Mombach, Boyle, Hardin and Simmons, P.A.

According to JLL’s Q1 Office Report for Broward County, the Fort Lauderdale office market continues to produce positive gains due to more competitive rental rates than Miami-Dade and Palm Beach and its central location in South Florida.