Douglas Elliman’s New Development Arm Expands Rental Division to South Florida

Douglas Elliman Development Marketing (DEDM), the new development arm of Douglas Elliman Realty, announced today that it has expanded its rental division from New York to South Florida. The expansion comes on the heels of being named the exclusive marketing and leasing brokerage for two projects, Clara Bay Harbor by Clara Homes and a Miami River rental development by Chetrit Group.

The marketing and leasing efforts will be led by Matthew Villetto, Executive Vice President of DEDM, and Hal D. Gavzie, Douglas Elliman Executive Manager of Leasing, backed by Jay Phillip Parker, CEO of Douglas Elliman Florida and President of Douglas Elliman Development Marketing, Florida

“We could not be more excited to join forces with DEDM on Clara Bay Harbor,” says James Curnin, founder of Clara Homes, a vertically integrated real estate firm offering residential and commercial development, operations oversight and custom homes. “DEDM’s reach, nationally and internationally, is unmatched and will be a huge asset to Clara Bay Harbor. The project will introduce New York-style professionally managed top-tier luxury rental apartments to Miami for the first time, so it requires best-in-class service, a depth of leasing talent and expert marketing—all which DEDM encompasses.”

The first phase of Clara Bay Harbor in Bay Harbor Islands will consist of a six-story, 28-unit luxury apartment building. It will be the first of three planned buildings with a total of 150 apartments. The first phase is expected to open in the summer of 2023 at 10281 West Bay Harbor Drive. The second and third phases of Clara Bay Harbor are planned for two sites near the intersection of West Bay Harbor Drive and 103rd Street.

“As more New York developers expand their portfolio of projects to include Florida, Douglas Elliman Development Marketing is there to service their needs,” says Susan de França, President and CEO of Douglas Elliman Development Marketing. “As in the marketing and sales of condominium or single-family homes, we stand proud and ready to deliver the same high-level of expertise for rental projects throughout Florida.”

“As a whole, South Florida’s luxury housing market has been on fire—including rental units,” explains Jay Phillip Parker, CEO of Douglas Elliman Florida and President of Douglas Elliman Development Marketing, Florida and. “As migration trends continue towards Miami, DEDM will leverage its experience with the high-end market, utilizing our innovative technology and vast global network, to lease out these exceptional properties.”

(Photos: Clara Homes + Douglas Elliman Realty)

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.