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E11EVEN Vodka to Host Charity Pickleball Tournament

| SFBW Staff

To capitalize on the growing popularity of pickleball and raise charity funds, E11EVEN Vodka will host a Charity Pickleball Tournament on Friday, Nov. 4, at the Simkins (owners of E11EVEN Vodka) residence on the beach. The eight-team single elimination PRO-AM tournament will benefit the Florida Breast Cancer Foundation. Participants will donate $1,100 directly to the foundation to play with the pros. E11EVEN Vodka will be donating 11% of October sales to the foundation, and the possibility of attendees donating directly to the foundation on-site. Donations can be made here. Matt Manasse, pickleball coach to the stars, will serve as the tournament moderator/referee. The invite-only event will feature well-known players who will attend along with influencers and some of the Simkins’ friends and family. 

The sport of pickleball has grown tremendously since the start of the pandemic, with Tampa Bay Buccaneers quarterback Tom Brady investing in a Major League Pickleball expansion team.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.