FENDI Caffe opening in the Miami Design District

An exclusive pop-up in Aventura Mall will also showcase the spring collection

Photo Credit: World Red Eye

FENDI recently launched the opening of FENDI CAFFE at OTL Restaurant in the heart of Miami’s vibrant Design District, located across from the FENDI Boutique. The pop-up location will last through May 1, which follows the success of the FF Vertigo-inspired iteration last summer. The new creative concept for the FENDI CAFFE draws creative cues from the FENDI Women’s Spring/Summer 2022 Collection and its inspiration from the figurative drawings of fashion illustrator Antonio Lopez.

With a bold sunset graphic in red, orange and yellow hues, the FENDI CAFFE will occupy the outdoor corridors of the restaurant and FENDI Boutique. The concept comes to life with illustrations of ‘Lopez Girls’ – focusing on Lopez’s innovative vision of femininity, diversity, inclusivity, and unconventional beauty.

Upon entering, guests will immediately discover the space transformed into a world of FENDI and Antonio Lopez. The area will be adorned with rainbow graphics and the sketches of ‘Lopez Girls’ come to life in 3D billboard sculptures. The FENDI CAFFE tables embrace the 70’s aesthetic, with the colorful sunset graphics topping each surface. The theme continues with custom FENDI table settings, takeaway elements, and decorative details for the menu’s food and beverage. The hand-sketched version of the FENDI logo inspired by Lopez’s original work for the brand appears throughout elements of the café.

The FENDI CAFFE menu includes a fusion of local and Italian favorite breakfast and lunch items and beverages, including a signature FF logo cappuccino served in porcelain cups decorated with FENDI’s signature Pequin striped motif. An evening Aperitivo menu will also be offered. Sweet and savory bites will include special FF logo toast and paninis and a variety of pastries and baked goods in special FENDI packaging.

FENDI CAFFE at OTL is open through May 1 at the Miami Design District, 160 NE 40th St., Miami

FENDI will also operate an exclusive pop-up in the Aventura Mall to celebrate its Women’s Spring/Summer 2022 Collection. The store features a collaboration with The Estate and Archive of Antonio Lopez and Juan Ramos to highlight the FENDI Women’s Spring/Summer 2022 Collection curated by Artistic Director of Couture and Womenswear Kim Jones, who revived the work of visionary fashion artist Antonio Lopez.

The dedicated 576 square foot FENDI space draws from the vibrant inspiration of the collection, with Antonio Lopez’s graphics emblazoned across the exterior of the metal structure. The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. The concept comes to life as ‘Lopez Girls’ illustrations represent Lopez’s innovative vision of femininity, diversity, inclusivity, and unconventional beauty. Neutral tones pulled from the artworks create a clean palette juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. An all-pink fitting room for clients is also included inside the new space.

The standalone pop-up store presents the FENDI Women’s Spring/Summer 2022 collection across categories, including the introduction of Ready-to-Wear to the market. A selection of the signature accessories, from the first bag and shoes to the iconic Peekaboo and Baguette bags, are displayed on shelves and counters throughout the space. Through powerful mixes of colors, layers, materials and artistry, icon accessories are transformed into graphic artworks featuring ‘Lopez Girls’, becoming the best expression of luxury and a desirable series of collector’s items.

FENDI Aventura Pop-Up is open through April 20 in the Aventura Mall, 19501 Biscayne Blvd

SFBW Staff
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