Winterfest attendees can now savor the rich flavors of Fiorucci’s Italian-inspired meats and Paninos, which combine delectable cheese wrapped in dry-cured meats as Fiorucci brings its authentic taste to Winterfest in Fort Lauderdale.
“This is Fiorucci’s first year participating in Winterfest, and it’s an honor to be a part of South Florida’s premier holiday celebration,” says Enrique Musi, Fiorucci manager of trade marketing – European brands. “Fiorucci has an exquisite, unmatched Italian heritage experience, and we’re excited to share our rich history with the community.”
Musi added that Winterfest provides Fiorucci with a distinctive chance to inform event attendees about the company’s famous specialty meats and snacks.
“Fiorucci uses old-world techniques in innovative, modern ways to delight families across the world,” he says. “The story of Fiorucci can be traced back to the 1850s when lnnocenzo Fiorucci, the owner of a small meat shop in Norcia, would visit Rome each winter to selI Norcinetto, a flavorful dry sausage from his hometown. After many successful years of traveling sales, lnnocenzo settled in Rome and opened his own shop specializing in the traditional preparation of cured meats. Today, Fiorucci specialty meats are also made in the United States using the family’s treasured recipes. They are still hand-trimmed, seasoned with the finest spices and carefully aged.”
Renowned for its unique Boat Parade, often referred to as the “Best Show on H20,” Winterfest unites the local community and visitors from across the globe. In 1988, local leaders sought to enhance the parade’s growing popularity by establishing a non-profit organization dedicated to transforming the parade and its associated events into a spectacular celebration. Winterfest generates an impressive economic impact of around $50 million yearly, significantly benefiting the Broward County community.
“As a nonprofit, we rely on partnerships from local, national and international corporations like Fiorucci to provide the “fuel” to help run all festivities,” says Kathy Keleher, Winterfest marketing and parade director. “We are grateful to Fiorucci for their support and invite everyone to enjoy their delicious, natural Italian-style meats during the holidays.”
This year’s Winterfest theme is “From Sawgrass to Seagrass: Waves of Holiday Cheer.” The Joe DiMaggio’s Children’s Hospital Winterfest Family Fun Day, presented by Publix, will be held on Sunday, November 24, from 10 a.m. to 3 p.m. at Esplanade Park, located at 400 SW 2nd St. in Fort Lauderdale. At this event, Fiorucci will be offering coupons for their products that are available at Publix. Musi mentioned that specialty meats are often enhanced with ingredients such as Italian red wine and imported herbs and spices, contributing to Fiorucci’s authentic Italian-inspired flavors.
The Seminole Hard Rock Winterfest Boat Parade, taking place on Saturday, Dec. 14, is expected to attract over 1 million attendees. Fiorucci will be part of the VIP event at Tunnel Top Park (Laura Ward), Riverwalk Plaza, Stranahan House, and the Riverwalk Extension. Positioned in the vibrant downtown Fort Lauderdale, attendees will get a close-up view of the parade as it begins. This exclusive, invitation-only gathering features an open bar and a delightful buffet organized by The Riverside Hotel and local restaurants.
“Winterfest is a magical event, and our Fiorucci family is thrilled to be a part of it,” Musi says. “Whether you’re celebrating the holidays with a large family, you’re catching up with friends or you’re on a first date, come experience the wonder of Winterfest.”
To learn more or review creative recipes, visit fioruccifoods.com. To learn more about Winterfest, visit www. winterfestparade.com.
