West Palm Beach’s rise as a national innovation hub just got a major boost. ServiceNow (NYSE: NOW), the global leader in enterprise AI and business transformation, has announced a significant expansion to Florida’s Gold Coast—anchoring a new regional innovation hub and AI Institute at Related Ross’s 10 CityPlace. The move marks a milestone for both the company and the region. Projected to deliver $1.8 billion in economic impact and more than 850 new jobs by 2030, the West Palm Beach hub will be a cornerstone for AI research, workforce development, and enterprise collaboration.
At the heart of the expansion is ServiceNow’s AI Institute, which will serve as a startup accelerator, offering mentorship, pilot programs, and direct connections to the region’s expanding tech ecosystem. The site will also include an Executive Briefing Center for immersive customer engagement, as well as ServiceNow University programming to train employees, partners, and the local community in AI skills and certifications.
“The AI innovation economy has a new epicenter in the Gold Coast of West Palm Beach,” said Bill McDermott, ServiceNow’s chairman and CEO. “This will be a compelling magnet for talent, a strong engine for growth, and a dynamic hub for America’s AI leadership.”
Beyond fueling enterprise AI, the hub will expand access to opportunity through RiseUp with ServiceNow, a global initiative aimed at creating career pathways for untapped talent, including veterans and career-transitioners. By partnering with universities, public agencies, and businesses, ServiceNow aims to close the tech talent gap and position Florida as a national model for inclusive digital transformation. “Talent is everywhere. Opportunity just needs to show up,” said Karen Pavlin, ServiceNow’s chief workforce innovation officer. “Together with West Palm Beach, we are building a national model for inclusive digital transformation.”
As the anchor tenant at 10 CityPlace, ServiceNow has committed to up to 200,000 square feet, bringing hundreds of product innovation roles and customer-facing teams to the city. Stephen Ross, CEO and chairman of Related Ross, believes the partnership will be catalytic. “As a leader in enterprise AI, ServiceNow will catalyze innovation and economic opportunity in West Palm Beach, positioning the city as a premier destination for forward-thinking technology companies.”
Local, state, and federal leaders echoed that sentiment. West Palm Beach Mayor Keith A. James called the announcement a milestone for the city, emphasizing that “this is about more than just office space. It’s about creating high-quality jobs, equipping our residents with the skills to succeed, and positioning our city at the forefront of the AI economy.” Florida Secretary of Commerce Alex Kelly said the investment reflects the strength of the state’s talent pipeline and its spirit of innovation, while U.S. Deputy Secretary of Labor Keith Sonderling praised the project as a commitment that will strengthen Florida’s economy and America’s global competitiveness.
The West Palm Beach facility is slated to open in 2028, with hiring, partnerships, and pilot programs launching in the coming months. As South Florida continues its transformation into a global destination for innovation, ServiceNow’s expansion signals not just a bet on AI—but on the people and potential of West Palm Beach.
