Latin2latin Marketing + Communications Announces Three Promotions

Latin2Latin Marketing + Communications (L2L) has promoted several of its executives to crucial positions under the administration of Arminda Figueroa, CEO and Founder of L2L. Renzo Ferro, Malule González and Juanin Reid will now serve in new roles to help guide the marketing agency. 

Ferro (pictured top) joined the company four years ago and has served as Vice President of Account Management and Operations and has also been an essential part of the agency’s growth in the past few years. He has been appointed as General Manager. Ferro has over 25 years of marketing experience in both client and agency sides and holds an MBA at the Luigi Bocconi University in Milan, Italy. He has spearheaded multi-channel, omnichannel and shopper marketing campaigns for retailers and CPG brands in the U.S., along with corporate marketing, communications, and branding in Latin America’s banking and energy industries. He has led multicultural strategies and programs for brands such as Knorr, ConAgra, Barilla, Bush Brothers, Starbucks and HairClub.

González, has been appointed Chief Creative Officer and Executive Producer. For the past five years, González has led L2L under her creative direction. González has an extensive career of over 35 years in the media and broadcast sector, including the digital transformation of media platforms. She held leadership and production positions at Univision Network, Univision Puerto Rico, Telemundo Network, America CV Network, Cisneros Group, and USA Global Media. She is the recipient of five Emmy awards, including Puerto Rico’s Premio Cúspide and three Telly Awards and a Communicators Award under L2L. 

Reid has worked with L2L as Director of Account Services for nearly a decade and has been promoted to Vice President of Account Services. Reid began her advertising career in Mexico City as a writer-producer for a leading ad agency. After moving to New York City, she established a successful career for herself in market research facilitating consumer focus groups. In her role as Director of Account Services at Latin2Latin, Reid has led projects for PBS Kids and Lennox Hill Hospital and managed client services for important clients like HairClub, the Kansas Department of Health and Environment, Emblem Health and Northwell Hospital.

You May Also Like
Puttshack Highlights Sensory Inclusion for Autism Acceptance Month

From April 1-30, Puttshack, where guests can enjoy tech-infused mini golf, food and drinks — will donate 20% of each 9-hole mini golf game booked through puttshack.com/kcfundraiser directly to KultureCity to support its mission of

Read More
The Business of Design: DCOTA Spring Market Hosts Industry-Leading Panel

“The Intricacy of Design Across Diversified Industries” event brings together top South Florida leaders on March 12.

Read More
36th Annual Celebration of Authors and Books in Fort Lauderdale

‘Literary Feast’ brings authors to raise funds for the Broward County Library system

Read More
Broward Partnership to Host Annual Salute to Leadership: “Gala in the Glades” Event

The March 29th Event plays an important role in advancing Broward Partnership’s mission to reduce homelessness.

Read More
Other Posts
A Night of Flavor and Philanthropy: Ann Storck Center’s Celebrity Chefs Event Set for May 2, 2025

Local chefs, live performances, and exclusive experiences come together for an unforgettable evening at Seminole Hard Rock.

Read More
Enjoy a Flavorful Comeback at Hereford Grill

Iconic Miami Restaurant Will Open in Spring 2025 Under the Da Silva Hospitality Banner,

Read More
Boys & Girls Club to Celebrate 14th Annual “Claws for Kids” Fundraiser on May 6

The event, held in memory of Judy Kramer at Joe’s Stone Crab, will benefit the Boys & Girls Clubs of Miami-Dade, supporting vital programs and services across its six clubs and sites.

Read More
Mutra Brings a Melting Pot of Flavors to Miami

The new North Miami restaurant by Chef Raz Shabtai brings a bold and innovative take on kosher dining, blending global flavors, fresh farm-to-table ingredients, and deep culinary traditions inspired by his Israeli heritage.

Read More