Miami Distillery Harry Blu’s Collaborates With Celebrity Simon Cowell

Simon is known for discovering some of the world’s greatest entertainment talent through his global TV franchises, “Got Talent” and “The X Factor.”

It is widely acknowledged that receiving commendation from Simon Cowell is a tough challenge. As an entertainment industry impresario and TV personality, the English-born Cowell established the blueprint for the ubiquitous “blunt truth teller” in pop culture. Therefore, his recent collaboration with Harry Blu’s spirits, conceived and developed by Miami’s Harry Blustein, carries immense importance.

“We couldn’t be prouder to have Simon onboard as a partner,” Blustein says, a self-proclaimed “serial entrepreneur” and spirits geek who started the brand in 2019. “To say he has ‘discerning tastes’ is putting it lightly. To get his stamp of approval and have him join the HARRY BLU’S® family means the world to us and with his help, we’re ready to introduce our fine spirits to a wider audience.”

Each bottle of Harry Blu’s reads “Talented enough on the rocks or with your favorite cocktail,” so the brand finds it fitting to partner with Simon’s larger-than-life personality and international profile.

“We’re blessed to have met Simon and have his support and are excited about what the future holds,” Blustein says.

Harry Blu’s can be purchased nationally and internationally through its website or at various retailers across Florida, such as ABC Fine Wine & Spirits, Total Wines & More, and other independent shops. The brand has big plans for future growth, partly thanks to Cowell’s expertise in building successful brands, keen business acumen, global influence, and a strong commitment to delivering exceptional quality. These plans include expanding their product line beyond gin and vodka and entering new markets outside Florida. 

“I was thrilled when I was asked if I would like to join the Harry Blu brand,” Simon says. “The sheer number of awards they have won is a testament to the quality of their product. They are an incredibly dedicated small team with great taste and passion that has built their business. I am excited to be part of the next phase of their growth.”

The liquor brand has steadily gained traction in Florida since its launch in 2019. The brainchild of its founder, Harry Blustein, the brand’s original gin quickly garnered attention and acclaim, leading to the introduction of vodka and a botanical vodka in 2021. It has already made a name for itself in some of Miami’s most popular bars and restaurants, such as LPM Restaurant and Bar and LEKU. The brand has also received numerous awards and accolades, including multiple SIP awards in 2020 and 2021 and a coveted “Double Gold” from The FIFTY Best. 

“I’m not a mixologist, nor do I pretend to be a master distiller,” Blustein says. “But I know quality, and I know flavor and the gin we make is as flavorful, complex, and as enticing as this city itself.” 

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.