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Miami International Airport Welcomes Brugal Rum Pop-Up

Travelers flying through Miami can enjoy an immersive tasting experience celebrating the brand’s ultra-premium double-aged rum.

Visitors at the Miami International Airport can experience a unique addition after Brugal, a renowned ultra-premium rum producer from the Dominican Republic, launched a month-long pop-up experience in Terminal D. Visitors are invited to embark on a captivating journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal’s ultra-premium double-aged rum, Brugal 1888. Open daily from noon to 9 p.m. until Jan. 3, 2024, guests are invited to explore the rich heritage of this brand through immersive, sensory-driven tasting experiences that transport them to a different world.

Brugal ambassadors warmly welcome travelers of drinking age to a customized bar where they can experience guided tastings of Brugal 1888 and learn about its craftsmanship. The visitors can indulge in a luxurious chocolate pairing with Exquisito Chocolates and a neat pour of the double-aged rum, or they can savor a specialty cocktail. The highlight of the bar is Brugal’s 1888 Old Fashioned, a new twist on the classic drink made with Brugal 1888 rum, simple syrup, Angostura Bitters and a spritz of orange essence. This cocktail is a masterpiece, offering a simple yet complex drink that brings out the very best of memorable holiday moments.

The Brugal pop-up boasts a curated gallery space that showcases a heritage wall of portraits and historical artifacts. The wall artfully narrates Brugal’s origins, 135-year history, and dedication to rum mastery. Additionally, the pop-up features a dedicated lounge space where guests can relax and take a break from the hustle and bustle of the holiday travel season. To further enhance the experience, QR codes are available throughout the space. These codes allow guests to access a scrolling library of cocktail recipes and educational masterclasses focused on Brugal 1888 for further exploration and learning.

“This experience, inspired by La Casa Brugal, invites consumers on a journey into my family’s rich history, immersing them in the artistry behind crafting and aging our exceptional rums,” says fifth-generation Maestra Ronera Jassil Villanueva Quintana. “Miami has historically been a vibrant and dynamic market for Brugal, making it the perfect setting for this immersive experience. Each sip of rum transports you to the legacy of our founder and my great-great grandfather, Don Andrés Brugal – one that has been meticulously cultivated over five generations. A story of passion, tradition, and unparalleled craftsmanship that defines Brugal.” 

(Photo credit: Brugal 1888)

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.