Visitors at the Miami International Airport can experience a unique addition after Brugal, a renowned ultra-premium rum producer from the Dominican Republic, launched a month-long pop-up experience in Terminal D. Visitors are invited to embark on a captivating journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal’s ultra-premium double-aged rum, Brugal 1888. Open daily from noon to 9 p.m. until Jan. 3, 2024, guests are invited to explore the rich heritage of this brand through immersive, sensory-driven tasting experiences that transport them to a different world.
Brugal ambassadors warmly welcome travelers of drinking age to a customized bar where they can experience guided tastings of Brugal 1888 and learn about its craftsmanship. The visitors can indulge in a luxurious chocolate pairing with Exquisito Chocolates and a neat pour of the double-aged rum, or they can savor a specialty cocktail. The highlight of the bar is Brugal’s 1888 Old Fashioned, a new twist on the classic drink made with Brugal 1888 rum, simple syrup, Angostura Bitters and a spritz of orange essence. This cocktail is a masterpiece, offering a simple yet complex drink that brings out the very best of memorable holiday moments.
The Brugal pop-up boasts a curated gallery space that showcases a heritage wall of portraits and historical artifacts. The wall artfully narrates Brugal’s origins, 135-year history, and dedication to rum mastery. Additionally, the pop-up features a dedicated lounge space where guests can relax and take a break from the hustle and bustle of the holiday travel season. To further enhance the experience, QR codes are available throughout the space. These codes allow guests to access a scrolling library of cocktail recipes and educational masterclasses focused on Brugal 1888 for further exploration and learning.
“This experience, inspired by La Casa Brugal, invites consumers on a journey into my family’s rich history, immersing them in the artistry behind crafting and aging our exceptional rums,” says fifth-generation Maestra Ronera Jassil Villanueva Quintana. “Miami has historically been a vibrant and dynamic market for Brugal, making it the perfect setting for this immersive experience. Each sip of rum transports you to the legacy of our founder and my great-great grandfather, Don Andrés Brugal – one that has been meticulously cultivated over five generations. A story of passion, tradition, and unparalleled craftsmanship that defines Brugal.”
(Photo credit: Brugal 1888)