Nicklaus Children’s Health System Appoints Kevin Snyder to Serve as Vice President of Marketing and Communications

Kevin Snyder has been hired as Vice President of Marketing and Communications at Nicklaus Children’s Health System (NCHS) in South Florida. NCHS is the parent organization of Nicklaus Children’s Hospital, South Florida’s only licensed specialty hospital exclusively for children.

“We are delighted that Kevin will lead our marketing and communications programs,” Jennifer McCafferty-Fernandez says, Ph.D., Chief of Staff and Senior Vice President of External Affairs for the Health System. “He brings to us remarkable knowledge and experience across the spectrum of healthcare marketing, communications and brand development.”

Snyder brings nearly 20 years of experience in senior leadership roles in the healthcare industry. He recently served as Vice President of Marketing and Communications with Bayhealth Hospital in Delaware. Previously, Snyder was Vice President of Communications Marketing at St. Jude Children’s Research Hospital in Tennessee. Snyder holds a Bachelor’s Degree in Journalism from the University of Oklahoma and a Master’s in organizational management from the University of Phoenix. He has also earned certifications in advanced finance planning, strategic planning and business development.

Nicklaus Children’s Hospital has routinely ranked among the nation’s best by U.S. News & World Report. The hospital is tied with two other hospitals as the No. 1 children’s hospital in Florida in the 2022-2023 ranking.

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