ONE Sotheby’s introduces renovation services

Home sellers often have to contact a variety of professionals to get their property ready for sale. But ONE Sotheby’s new service is making the process just a bit easier.

The luxury brokerage firm just launched ELEVATE, a pre-market renovation service that helps sellers transform their properties for fast sales.

ELEVATE’s white-glove service allows sellers and agents to transform a home or condo prior to listing it for sale, competitively positioning the property before hitting the market. A curated team of ELEVATE experts evaluate and identify upgrades that can make the property most appealing to potential buyers, then execute the entire project. ELEVATE creates a stress-free process by taking care of everything from assembling a team of skilled contractors to ordering materials and ensuring all work meets superior standards and building codes.

“We are committed to offering our agents the best tools and luxury services in the industry to help them unlock peak value for their clients,” said ONE Sotheby’s International Realty president Daniel de la Vega. “ELEVATE is a high touch, high value program that aligns with our brand and the exceptional quality of service we offer across the board. Unlike the current financing options some other brokerages offer for pre-listing home improvements, ELEVATE handles the renovation itself from start to finish, with expert teams and no upfront costs.”

ELEVATE has already made clients’ and agents’ lives easier. J. “Eddy” Martinez, a sales associate at ONE Sotheby’s International Realty in Miami Beach, is working with ELEVATE to prepare the sale of a $10 million unit at Continuum.

“The South Florida market is experiencing an incredible surge in demand and we want to support our sellers and agents to really harness this opportunity to sell their property,” de la Vega adds. “ELEVATE will ensure properties stand out from competitive listings and attract a broad range of potential buyers to sell at a higher price and faster than ever.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.