P&G Ventures Chooses Lake Worth Startup as Finalist for 2022 CES Innovation Challenge

Finalists have the opportunity to score $10,000 to develop their project

P&G Ventures, an early-stage startup studio within Procter & Gamble, recently chose Lake Worth-based Kushae Naturals as one of its four finalists for its Innovation Challenge. Kushae Naturals is the first and only OB/GYN-created line of all-natural, pH balanced, doctor-formulated feminine hygiene product lines made by women for women. Co-Founder and CEO Kimba Williams will present to a panel of expert judges why the company’s mission and products deserve the funding.

The Innovation Challenge will occur at CES in Las Vegas in January 2022. Finalists will compete for a chance to win $10,000 and the opportunity to work with P&G Ventures to continue developing their product as part of its mission to discover the next billion-dollar business for parent company Procter & Gamble, a consumer goods corporation.

SFBW Staff
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