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Pura Vida Unveils New Apparel Line in Collaboration With Sunchasers

The wellness and lifestyle brand has eateries throughout South Florida.

Pura Vida has joined forces with Sunchasers to launch the Sunchasers in Paradise clothing line. Crafted from 100% cotton and infused with the vibrant hues of Miami, this collection celebrates genderless and size-less fashion. Whether strolling on the beach or dining out, these designs are for relaxation and jet-setting adventures.

Pura Vida has locations throughout South Florida, including two new locations in Palm Beach County. The new stores in Jupiter and Delray Beach bring the total in the county to five locations, including its existing outposts in Wellington, West Palm Beach, and West Boca. Since its establishment in 2012, Pura Vida has become a leading name in the wellness industry. The restaurant’s menu is inspired by the founders, Omer and Jennifer Horev, ’s global travels and family recipes.

To purchase and learn more about the various ocean blue and beach sand pieces, please visit https://shoppuravidamiami.com/pages/sunchasers

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.