Society Las Olas Riverfront Sells for $17 Million

Marcus & Millichap (NYSE: MMI), a leading specialist in commercial real estate investment sales, financing, research and advisory services, helped broker the $17 million sale of Society Las Olas Riverfront, a 17,084-square-foot retail center located on the ground floor of the newly constructed 639-unit Society Las Olas apartment tower in downtown Fort Lauderdale. 

The exclusive listing to market the property on behalf of the seller, Tricera Capital and Merrimac Ventures, was Douglas K. Mandel, executive managing director in Marcus & Millichap’s Fort Lauderdale office, along with Tyler Kuhlman, a senior associate. The buyer was PMG-Greybrook Riverfront LLC.

“The sale demonstrates continued support for Florida retail in high-quality locations,” Mandel says. “Downtown Fort Lauderdale continues to see tremendous growth and development with the addition of renowned culinary offerings, the construction of +4,300 residential units, the addition of 900 more hotel rooms, and 7.6 million square feet of office space”.

The retail property was constructed in 2020 and is surrounded by Fort Lauderdale’s major tourist attractions, including The Wharf, Las Olas Boulevard, Millionaires Row and the Riverwalk. Ground-floor tenants of the Society Las Olas Riverfront retail center are currently occupied by Matchbox, Big Buns, Pura Vida and Asbury Ale House.

Planning for the second phase of Society Las Olas would add nearly 600 apartments to the property, including a 30,000-square-foot co-working space on the 2nd and 3rd floors to provide a live-work experience within the Riverfront neighborhood. 

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.