The Hyundai Air & Sea Show®, known as “The Greatest Show Above the Earth®”, returns to Miami Beach over Memorial Day Weekend, May 24–25, 2025, and is proud to announce its impressive lineup of corporate sponsors and interactive activations designed to honor and celebrate the heroes of the United States Military community.
Presented by Hyundai, this free-to-the-public patriotic celebration showcases military aircraft and equipment, Cigarette Racing Team Offshore Powerboat demonstrations, and high-energy action both in the air and on the sand. The event spans from 1st to 21st Street along Ocean Drive, with over 30,000 attendees expected to visit the event’s core activation space.
2025 SPONSORS & FEATURED ACTIVATIONS
HYUNDAI – Title Sponsor
As the title sponsor, Hyundai anchors the event with immersive brand experiences and serves as the official vehicle of the Hyundai Air & Sea Show®. Hyundai’s presence includes branded hospitality areas, vehicle displays, and recognition throughout the live show and broadcast.
Northrop Grumman – Livestream Sponsor & Defense Summit Presenting Sponsor
Northrop Grumman powers the official livestream broadcast at www.USAsalute.com, delivering real-time audio/video coverage, expert commentary, and behind-the-scenes access. The company also presents the invitation only Western Hemisphere Collective Security Summit on Friday, May 23, gathering key military, federal, and industry leaders for strategic discussions on national and hemispheric defense.
Florida Power & Light (FPL) – Patriot Display Village Naming Rights Sponsor
The FPL Patriot Display Village spans five city blocks and features interactive military exhibits, vehicles, tactical gear, and simulations. It also includes key event zones such as:
• Action Zone – Featuring Monster Energy Motocross stunt shows.
• Nicklaus Children’s Hospital Kids Zone – Aviation-themed kids’ activities, inflatables, rock climbing, and more.
Nicklaus Children’s Hospital – Kids Zone Naming Rights Sponsor
Creating a fun, safe space for families, the Kids Zone offers STEM-themed experiences and hands-on activities for children of all ages. Attractions include bungee trampolines, photo ops, face painting, Miami Children’s Museum activation, and an aviation-themed obstacle course.
Monster Energy – Motocross Action Partner
Located in the Action Zone, the Monster Energy Motocross team performs gravity-defying stunts and brings high-octane excitement to spectators along Ocean Drive. Mission BBQ – Food Court Naming Rights Sponsor Known for honoring those who serve, Mission BBQ presents the central food court featuring classic all-American fare.
Milagro Tequila – Block Party Naming Rights Sponsor
Milagro Tequila presents the Salute on Española Way Block Party on Friday, May 23, turning the iconic Miami Beach street into a red, white, and blue celebration with live bands, food, and patriotic cocktails in a festive, open-air environment.
Loews Miami Beach Hotel – Official Hotel & Dignitary Reception Host
The Dignitary Reception on Friday, May 23 at Loews welcomes military leaders, sponsors, elected officials, and VIPs to honor and recognize their support for our Armed Forces.
Cigarette Racing Team – Powerboat Demonstration Partner
The Cigarette Racing Team brings adrenaline to the water with offshore powerboat demonstrations reaching speeds of over 130 mph, delivering aquatic thrills right off the shoreline on event days.
Pepwear-Official Merchandise Partner
PepWear, a leading provider of custom apparel and merchandise for national events, is proud to serve as the official merchandise vendor for the 2025 Hyundai Air & Sea Show®. Throughout Memorial Day Weekend, PepWear will offer a wide range of commemorative items—including apparel, hats, and accessories—giving attendees the opportunity to take home a meaningful keepsake from the patriotic celebration. Known for its commitment to quality and customer satisfaction, PepWear ensures every item reflects the spirit of the event and the heroes it honors.
“There is no better time than Memorial Day weekend to honor our military and those who have paid the ultimate sacrifice on behalf of our freedom,” said Mickey Markoff, Executive Producer of the Hyundai Air & Sea Show®. The Hyundai Air & Sea Show® is committed to reducing its environmental impact while providing a safe and enjoyable experience. The 2025 Sustainability Plan includes initiatives such as encouraging attendees to use eco-friendly transportation, supporting local vendors, reducing single-use plastics, and hosting a post-event beach cleanup. For the full event schedule, sponsorship opportunities, and Northrop Grumman livestream access, visit www.USAsalute.com.
Hyundai Air & Sea Show: The Hyundai Air & Sea Show is a national two-day celebration held in Miami Beach, Florida. Each Memorial Day Weekend, the Hyundai Air & Sea Show focuses on honoring and paying tribute to the U.S. Military who protect the freedoms of all Americans. For more information and to view the promotional video, please visit, www.USAsalute.com.
Hyundai Motor America: Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.
