Today’s Number: 48.1

Consumers are settling in at home for a long winter.

American consumer confidence is at 48.1 for the month of December 2020, which has dropped more than four points (-4.4) since last month, as measured by the Refinitiv/Ipsos Primary Consumer Sentiment Index. “Still, the strongest sectors include leisure and household products. This suggests that consumers continue to seek to improve their ‘stay-at-home’ experience this holiday season,” says Jharonne Martis, Director of Consumer Research, Refinitiv.

Pictured above: Florida King bed, CITY Furniture

SFBW Staff
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