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Fiorucci Joins Winterfest for Joyful Holiday Celebration

Celebrate the event with family and friends.

Winterfest attendees can now savor the rich flavors of Fiorucci’s Italian-inspired meats and Paninos, which combine delectable cheese wrapped in dry-cured meats as Fiorucci brings its authentic taste to Winterfest in Fort Lauderdale.

“This is Fiorucci’s first year participating in Winterfest, and it’s an honor to be a part of South Florida’s premier holiday celebration,” says Enrique Musi, Fiorucci manager of trade marketing – European brands. “Fiorucci has an exquisite, unmatched Italian heritage experience, and we’re excited to share our rich history with the community.”

Musi added that Winterfest provides Fiorucci with a distinctive chance to inform event attendees about the company’s famous specialty meats and snacks.

“Fiorucci uses old-world techniques in innovative, modern ways to delight families across the world,” he says. “The story of Fiorucci can be traced back to the 1850s when lnnocenzo Fiorucci, the owner of a small meat shop in Norcia, would visit Rome each winter to selI Norcinetto, a flavorful dry sausage from his hometown. After many successful years of traveling sales, lnnocenzo settled in Rome and opened his own shop specializing in the traditional preparation of cured meats. Today, Fiorucci specialty meats are also made in the United States using the family’s treasured recipes. They are still hand-trimmed, seasoned with the finest spices and carefully aged.”

Renowned for its unique Boat Parade, often referred to as the “Best Show on H20,” Winterfest unites the local community and visitors from across the globe. In 1988, local leaders sought to enhance the parade’s growing popularity by establishing a non-profit organization dedicated to transforming the parade and its associated events into a spectacular celebration. Winterfest generates an impressive economic impact of around $50 million yearly, significantly benefiting the Broward County community.

“As a nonprofit, we rely on partnerships from local, national and international corporations like Fiorucci to provide the “fuel” to help run all festivities,” says Kathy Keleher, Winterfest marketing and parade director. “We are grateful to Fiorucci for their support and invite everyone to enjoy their delicious, natural Italian-style meats during the holidays.”

This year’s Winterfest theme is “From Sawgrass to Seagrass: Waves of Holiday Cheer.” The Joe DiMaggio’s Children’s Hospital Winterfest Family Fun Day, presented by Publix, will be held on Sunday, November 24, from 10 a.m. to 3 p.m. at Esplanade Park, located at 400 SW 2nd St. in Fort Lauderdale. At this event, Fiorucci will be offering coupons for their products that are available at Publix. Musi mentioned that specialty meats are often enhanced with ingredients such as Italian red wine and imported herbs and spices, contributing to Fiorucci’s authentic Italian-inspired flavors.

The Seminole Hard Rock Winterfest Boat Parade, taking place on Saturday, Dec. 14, is expected to attract over 1 million attendees. Fiorucci will be part of the VIP event at Tunnel Top Park (Laura Ward), Riverwalk Plaza, Stranahan House, and the Riverwalk Extension. Positioned in the vibrant downtown Fort Lauderdale, attendees will get a close-up view of the parade as it begins. This exclusive, invitation-only gathering features an open bar and a delightful buffet organized by The Riverside Hotel and local restaurants.

“Winterfest is a magical event, and our Fiorucci family is thrilled to be a part of it,” Musi says. “Whether you’re celebrating the holidays with a large family, you’re catching up with friends or you’re on a first date, come experience the wonder of Winterfest.”

To learn more or review creative recipes, visit fioruccifoods.com. To learn more about Winterfest, visit www. winterfestparade.com.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.