Pura Vida opens Miami Beach location

Pura Vida doesn’t mess around when it comes to serving healthy food for South Florida. Just look at their name, which is Spanish for “pure life.”

And now they’re increasing their green footprint in South Florida with a new location in South Beach, which opened a few days ago and joins Pura Vida locations in the Design District, the University of Miami and Edgewater.

The new location, at 959 West Ave., Suite 10, encompasses 4,000 square feet of indoor and outdoor space where customers can try new items such as Pumpkin Spice Latte; Blue Majik Smoothie Bowl (pictured) made from blue algae, rich in iron, potassium, magnesium, and antioxidants, that is blended with organic fruit and topped with homemade gluten-free granola and coconut; and gluten-free flourless Chocolate Cake and Lemon Polenta. There’s also dog bakery items, wellness shots and a new catering menu featuring mini bowls.

Pura Vida’s menu offers nourishing and refreshing items inspired by the travels of its founders: husband-and-wife team, Omer and Jennifer Horev. Some menu highlights include Pura Vida’s famous Acai Bowls, which features raw organic Brazilian acai, topped with vegan gluten-free granola and accompanied by a variety of refreshing fruits and toppings. Other popular gluten-free dishes are the Mango Salmon, Spicy Tuna and Vegan Lentil Bowls. A few of the cafe’s highly-coveted All-Day Breakfast items include Avocado Smash, Perfect Egg Sandwich and Overnight Oats.

“We are thrilled to continue expanding the Pura Vida brand, with the opening of our new West Avenue location,” says Chief Brand Officer Jennifer Horev. “Our goal at Pura Vida is to provide a place for people to enjoy simple, yet delicious meals using quality ingredients that you can find in our own kitchen at home. Hopefully making a lasting and positive impact on the community, while contributing to the South Florida economy by creating jobs.”

Up next: more locations at Aventura, Bay Harbour, Las Olas and West Palm Beach.

Delivery and pick-up is available through the Pura Vida Miami app. Click here for more.

You May Also Like
Miami Worldcenter Celebrates Grand Opening with Massive Block Party

Miami’s hot new lifestyle destination, Miami Worldcenter—a 27-acre, $6 billion development more than a decade in the making—will throw a free start-studded concert with performances by Grammy-winning musicians, a laser-light

Read More
The Hyundai Air & Sea Show® Announces 2025 Sponsors and Activations

The Memorial Day Weekend celebration, taking place May 24–25, 2025, is free and open to the public.

Read More
Leadership Broward to Recognize 7 Community Leaders at Annual Fun Lunch

Leadership Broward will honor seven community leaders during the annual Fun Lunch on Friday, April 11 at the Seminole Hard Rock Hotel & Casino.

Read More
Puttshack Highlights Sensory Inclusion for Autism Acceptance Month

From April 1-30, Puttshack, where guests can enjoy tech-infused mini golf, food and drinks — will donate 20% of each 9-hole mini golf game booked through puttshack.com/kcfundraiser directly to KultureCity to support its mission of

Read More
Other Posts
The Business of Design: DCOTA Spring Market Hosts Industry-Leading Panel

“The Intricacy of Design Across Diversified Industries” event brings together top South Florida leaders on March 12.

Read More
36th Annual Celebration of Authors and Books in Fort Lauderdale

‘Literary Feast’ brings authors to raise funds for the Broward County Library system

Read More
Broward Partnership to Host Annual Salute to Leadership: “Gala in the Glades” Event

The March 29th Event plays an important role in advancing Broward Partnership’s mission to reduce homelessness.

Read More
A Night of Flavor and Philanthropy: Ann Storck Center’s Celebrity Chefs Event Set for May 2, 2025

Local chefs, live performances, and exclusive experiences come together for an unforgettable evening at Seminole Hard Rock.

Read More