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University of Miami Athletics Names Youfit Gyms as Its Official Gym

YouFit Gyms, the nationwide fitness chain, partnered with the University of Miami Athletics to become the official gym of the university’s athletic department. YouFit Gyms will host several events throughout the season for Miami Hurricanes fans to help support and enhance everyone’s fitness journey via customized activations at YouFit locations and on-site at UM football, basketball and other athletics venues.

“YouFit Gyms is committed to delivering the best-in-class fitness experience,” Brian Vahaly says, CEO of YouFit Gyms. “We are honored to partner with the Miami Hurricanes as their official gym partner to bring health and wellness to students and fans. As a former collegiate- and pro-athlete, I know firsthand the vital role athletic programs play in student-athletes’ lives and the University of Miami Athletics offers an exceptional and diverse program for both men and women athletes. YouFit Gyms is thrilled to help foster the spirit of fitness and wellness within the UM community through activations and our new small group fitness class we are launching, H HIIT.”

With 80 locations across the U.S., Youfit Gyms offer state-of-the-art equipment, cutting-edge workouts and high-end amenities. It will also launch a new small group fitness class called H HIIT, inspired by the Hurricanes at its South Florida locations. Miami Hurricanes coaches and athletic trainers will provide YouFit HIIT coaches with tips and consultation to enhance their classes. The program combines strength training and cardio to increase heart rate, build and tone muscles, and increase aerobic and anaerobic performance.

“We couldn’t be happier to welcome YouFit as an official partner of the Miami Hurricanes,” Chris Maragno says, Senior Vice President for Hurricanes Global Partnerships. “The Miami Hurricanes are committed to driving home the importance of leading a healthy lifestyle on and off the field. With the help of our partners such as UHealth, and now YouFit, we look forward to showcasing those efforts to our entire fan base.”

Photo Credit: James Woodley Photography

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.