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Amerant Bank Expands Relationship With University of Miami Athletics

As part of the five-year partnership extension with the University of Miami Athletics, Amerant Bank will enjoy greater game-day exposure at football and basketball games.

Fresh off securing the naming rights to the Florida Panthers’ arena, Amerant Bank recently agreed to expand its partnership with the University of Miami Athletics. As the official’ Hometown Bank’ of the university, the new five-year extension includes greater brand exposure for the bank, improved programs to support consumer banking, and increased opportunities for community-focused programming.

“The initial year of our partnership was so well embraced by our team members, clients and the South Florida community, that the idea of expanding our relationship seemed the logical evolution,” Jerry Plush says, Chairman and CEO of Amerant Bank. “We share community-focused values with the University of Miami, and expanding the scope and term of our partnership allows us to further those opportunities.”

As part of the extended five-year partnership with the University of Miami Athletics, the multi-year program will now feature more significant branding during football games at the Hard Rock Stadium, floor apron signage at men’s and women’s basketball games at the Watsco Center, and amplified post-season digital and advertising opportunities with targeted marketing. The partnership will also include additional community engagement with youth programs, the Military Appreciation program, and the opportunity to sponsor campus programs such as “Spring and Fall Orientation” and “Family Weekend.” Moreover, it will continue to include Hurricanes football, basketball, and baseball programs and maintain a presence in all other University of Miami Athletics programs.

“We have appreciated our mutually beneficial partnership with Amerant Bank during this first year of our multi-year program,” Chris Maragno says, SVP, Hurricanes Partnerships. “And very much look forward to their increased participation.”

During the partnership’s first year, Amerant Bank supported the Elementary School Day programming and youth sports clinics. They also sponsored the Miami Hurricanes’ Hometown Hero program, which honors the courageous men and women serving the country and local community. In addition, the bank offered many other educational elements to the students.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.