Fresh off securing the naming rights to the Florida Panthers’ arena, Amerant Bank recently agreed to expand its partnership with the University of Miami Athletics. As the official’ Hometown Bank’ of the university, the new five-year extension includes greater brand exposure for the bank, improved programs to support consumer banking, and increased opportunities for community-focused programming.
“The initial year of our partnership was so well embraced by our team members, clients and the South Florida community, that the idea of expanding our relationship seemed the logical evolution,” Jerry Plush says, Chairman and CEO of Amerant Bank. “We share community-focused values with the University of Miami, and expanding the scope and term of our partnership allows us to further those opportunities.”
As part of the extended five-year partnership with the University of Miami Athletics, the multi-year program will now feature more significant branding during football games at the Hard Rock Stadium, floor apron signage at men’s and women’s basketball games at the Watsco Center, and amplified post-season digital and advertising opportunities with targeted marketing. The partnership will also include additional community engagement with youth programs, the Military Appreciation program, and the opportunity to sponsor campus programs such as “Spring and Fall Orientation” and “Family Weekend.” Moreover, it will continue to include Hurricanes football, basketball, and baseball programs and maintain a presence in all other University of Miami Athletics programs.
“We have appreciated our mutually beneficial partnership with Amerant Bank during this first year of our multi-year program,” Chris Maragno says, SVP, Hurricanes Partnerships. “And very much look forward to their increased participation.”
During the partnership’s first year, Amerant Bank supported the Elementary School Day programming and youth sports clinics. They also sponsored the Miami Hurricanes’ Hometown Hero program, which honors the courageous men and women serving the country and local community. In addition, the bank offered many other educational elements to the students.