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South Florida Business and Wealth
South Florida Business & Wealth

Greta Schulz

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Latest From Greta Schulz

5 Top Reasons for Sales Slumps
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] Are you asking these questions about your sales team? • Why is our sales team not performing? • We just seem

Knowing Personality Helps Avoid Frustration
Columnists  

I recently spoke with a very upset salesperson. Colleen is what you might call a “people person”—very outgoing, vivacious and friendly. She is chatty at times, but gets the job

Hiring Benchmarks What are your milestones for landing the right employees?
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] A midsize advertising and marketing firm was looking to expand. It truly needed an account executive to go out and call

Are You Hiring Salespeople with True Confidence?
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] Confidence is one of the most important aspects of being successful in selling. We frequently misunderstand a salesperson’s outgoing and friendly

Are We Falling for A Sales Schmoozer?
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] You have a salesperson everyone loves—clients, prospects, even your staff. Great, right? Yes, except for the fact that they can’t actually

Hold Your Sales Team Accountable
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] I am surprised how often I’m asked about accountability. The feeling you are “babysitting” and not wanting to micromanage your salespeople

Goal Setting
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] It is the beginning of the new year. I bet you have tried to motivate your salespeople to “make it a

Goal Setting
Columnists  

It is the beginning of the new year. I bet you have tried to motivate your salespeople to “make it a great year” by setting new, challenging goals. Good for

Asking the Right Questions
Columnists  

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] As is the case with any kind of interaction, salespeople have a distinct advantage when they can tap good and reliable

The 3 Deadly Sins in Hiring Salespeople
Columnists  

By Greta Schulz “Why don’t I have any success hiring salespeople?” This is one of the most popular questions I get asked. In my experience, there are very few rules

Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.