Breaking News: Sea Cloud Cruises Set to Open Fort Lauderdale Office

The exclusive cruise line has staffed up to elevate its North American profile.

Sea Cloud Cruises, one of the world’s most storied names in cruise travel, is adding senior leadership in North America dedicated to growing the market. The company announced today that Mirell Reyes has been appointed to Sea Cloud Cruises’ executive team as president, overseeing all sales, marketing, and communications in North America. Joining her is Kevin Smith as vice president of sales, focused on consortia, travel advisors, groups, and new charter partnerships for the brand. Sea Cloud Cruises US will operate out of Fort Lauderdale.

“The Sea Cloud experience is one steeped in history, sustainability and luxurious European service, which resonates with today’s traveler,” says Sea Cloud Cruises US CEO Daniel Schaefer. “Mirell’s and Kevin’s vast cruise knowledge and background in the luxury high-end market combined with their strong industry relationships, will play a major role in growing the Americas.”

For over 20 years Reyes has built a career in travel and hospitality, most recently as president of Star Clippers Americas where she also held the role of vice president of sales for the German speaking markets. Her extensive career includes serving as executive director of sales and marketing for TUI Leisure Travel, with suppliers including Hapag-Lloyd Cruises, Cunard Line and Holland America offering tailor-made voyages to high-net-worth individuals.

“I am honored to take on the role of bringing and elevating the storied Sea Cloud brand to North America, introducing our iconic Sea Cloud, Sea Cloud II and newest ship Sea Cloud Spirit to an audience of discerning travelers seeking a truly unique and luxury sailing journey,” says Sea Cloud Cruises president Mirell Reyes.

Kevin Smith brings over 15 years of experience to Sea Cloud Cruises, most recently leading sales efforts for American Queen Voyages as vice president of sales. His career also includes sales positions with luxury cruise brands including AmaWaterways River Cruises and Silversea Cruises.

“The legendary Sea Cloud Cruises fleet and service level is truly unmatched, and I look forward to building strong partnerships with our trade community to create memorable experiences for their well-traveled guests,” says Kevin Smith, vice president sales for Sea Cloud Cruises.

Since 1979, Sea Cloud Cruises has been one of the world’s top brands in cruise travel. The 90-year-old four-masted Sea Cloud, her younger sister Sea Cloud II, and new Sea Cloud Spirit combine the experience of traditional seamanship with the ambience and luxurious charm of classically elegant private yachts.

You May Also Like
Flight Options Expand for Travelers Flying Out of FLL

Las Vegas-based budget airline Allegiant added two nonstop flight options in May.

Read More
Visitor Spending in Greater Fort Lauderdale Continues to Drive Broward Economy

Visit Fort Lauderdale drove him the importance of tourism during National Travel and Tourism Week May 4-10.

Read More
Fort Lauderdale Ranked as 5th-Cheapest U.S. City to Fly Into this Summer

Memorial Day and July 4th flight prices to the 954 are down, with average airfare prices down 7% overall.

Read More
Bring your attendees and your wish list: Visit Lauderdale will take your meeting to the next level.

The newly expanded Greater Fort Lauderdale/Broward County Convention Center is expected to open in late 2025

Read More
Other Posts
SIXT Branches Out With a New Location in the Seminole Hard Rock Hotel & Casino

The move is part of a broader partnership between SIXT, Hard Rock International and Seminole Gaming.

Read More
How Trump’s Canada Plans are Affecting Tourism and Business in South Florida

Fewer Canadian tourists are coming to South Florida due to President Trump’s tariffs, possible travel registration and even talk of annexing the country as the 51st state. The issues are

Read More
W Fort Lauderdale Names New GM

With 18 years in hospitality, Cody Bertone has built his career across Florida and Louisiana.

Read More
Unwind Along the Paradise Coast at LaPlaya Beach & Golf Resort

It is one of only a few luxury properties on the beach in the area.

Read More