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Columbia Care Receives State Approval to Rebrand Retail Footprint Across Florida Locations

One of the largest and most experienced cultivators, manufacturers and providers of cannabis products in the U.S. has rebranded as Cannabist. Columbia Care Inc. operates 14 dispensary locations across Florida and recently received approval from the Florida Department of Health’s Office of Medical Marijuana Use (OMMU) to change its branding name.

“This approval signals the next chapter for our footprint and development in Florida,” says Jesse Channon, Columbia Care’s Chief Growth Officer. “Since the beginning of the year, we have introduced a number of new products, such as edibles, and patients now have more than 100 products to choose from across our 14 locations. We are grateful to the State’s Office of Medical Marijuana Use, who supported us in this decision and look forward to building on the momentum to share the true Cannabist experience with Floridians over the coming months.”

Along with 14 dispensary locations, Columbia Care features over 100,000 square feet of cultivation and manufacturing space in the state. The rebranding will not impact patients seeking the same cannabis products at any dispensary. Future changes will include launching Forage, Columbia Care’s proprietary online cannabis discovery tool, enabling real-time product suggestions and pre-orders for customers and a virtual shopping platform.

For more information, visit www.gocannabist.com/florida

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.