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Construction Begins on Lofty Brickell Development

Newgard Development Group recently started construction on Lofty Brickell, a waterfront luxury condominium high-rise offering a flexible ownership concept. Newgard and Cervera Real Estate, Lofty’s exclusive sales and marketing representative, held a groundbreaking celebration at the 99 SW Seventh St. site featuring public officials, luxury real estate agents, top executives from Newgard, Cervera, project interior designer INC and project architect Arquitectonica. Nearly 90% of the project’s condos are sold.

Located directly across from Brickell City Centre on a waterfront site on the Miami River, the 44-story building offers a 5-star alternative for owners and guests. Each residence comes fully furnished, with short-term rentals permitted. 

“This is an exciting moment for the entire Lofty team,” Harvey Hernandez says. “We believe this is the right project to meet the intense demand for luxury condominiums in Miami’s urban core, which has experienced such incredible growth and relocation activity from both within the U.S. and internationally. Our tremendous preconstruction sales success underscores that demand and the viability of luxury and flexible ownership.”

The 362-unit features 309 tower residences, including studio, one- and two-bedroom units alongside 40,000 square feet of luxurious amenities, including a private marina, a world-renowned waterfront dining destination to be announced later this year, a members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, co-working lounge and meeting rooms. Its 53-unit Penthouse Collection offers spacious two, three and three-bedroom plus den residences that are curated and will be furnished by revered design firm Artefacto. The Penthouse Collection also gives exclusive access to a “Penthouse Observatory,” a 2,000-square-foot private serviced VIP amenity lounge on the 35th floor, exclusive to the penthouse homeowners and their guests. Penthouses are priced from nearly $1.8 million to $3.5 million.   

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.