Durée Ross was recognized for her entrepreneurial acumen by winning the 2023 PRNews People of the Year national awards in The Crisis Managers category. Ross, the president and Founder of Durée & Company, was honored for her leading crisis work reflected throughout the agency’s 23 years in business. The Crisis Managers Award acknowledges Durée & Company’s commitment to clear communication during unpredictable crises, underscoring a communication strategy’s vital role in helping mitigate crises.
The PRNEWS People of the Year Award is an esteemed recognition that celebrates the impactful work of innovative and inspiring professionals nationwide. The award honors a robust roster of PR players, including leaders and up-and-comers who push boundaries, challenge assumptions, and create winning campaigns that impact their organizations and the communication industry. The PRNEWS Awards community comprises exceptional communicators and marketers from corporations, agencies, and nonprofits worldwide who consistently strive for excellence and innovation.
The Crisis Managers Award acknowledges standout communicators who can lead overall communication efforts during a crisis and protect an organization’s reputation while staying on message. Durée & Company, guided by Ross’ expertise in crisis communication and deep knowledge of the media landscape, works with its clients to ensure successful outcomes and media placements through carefully tailored pitches and meaningful storytelling. The agency’s approach is a concerted team effort that draws on expertise across various industries.
During the previous year, Durée & Company was recognized with two prestigious awards for its outstanding work with the international on-water assistance provider, Sea Tow. The firm’s meticulous attention to detail and exceptional communication skills were celebrated as it received a Bulldog Bronze Award for its remarkable crisis communication efforts. Additionally, Durée & Company was honored with an Honorable Mention in the Public Relations Campaign category at the Marine Marketers of America’s 2022 Neptune Awards, further highlighting its excellence in communication. The agency’s exceptional work was also acknowledged by the Cannabis Marketing Association, which awarded Durée & Company a Seven Award for “Best Use of PR.”
“On behalf of our entire team, I am honored to win the 2023 PRNEWS People of the Year award, which mirrors our firm’s established presence and experience in creating strategic PR across diverse practice areas,” Ross says. “Our team has the know-how to help our clients achieve nationwide awareness, whether in a crisis situation or for general awareness.”