How Can You Use Analytics To Acquire More Customers?

“I was lucky enough to participate in the group that created the world’s first mathematically-segmented database: CATS (Consumer Attitude and Target Segmentation). From that day on, the best answer to that question is to abandon preconceptions about customer acquisition and create very homogeneous segments that are defined by real purchasing drivers (from personal preferences to emotional considerations). Then, generate look-alikes and market to those lookalike groups aggressively. Once you understand data-driven segmentation, the media and creative strategies fall into place. It’s fishing in a barrel, as they say.”