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Let It Ride

Driving around South Florida just took a stylish turn thanks to a Miami-based car rental company that’s making four-wheeled statements out of used vehicles.

That’s the general idea behind Vice City Rentals, a concept launched by Luka Ivano that gives customers a menu of eye-catching cars from which to choose—some limited antiques, some transformed by local car shops into completely reimagined models. There’s a Vice Truck, for example, that’s inspired by the Tesla Cyber truck. The ViceSlings, in sporty red and black, are the company’s customized spin on the three-wheeled Slingshot. Fans of high fashion will appreciate the handcrafted Vanderhalls powered by General Motors (there’s a Gucci Bee and Louis Vuitton-inspired LV). For those into throwbacks, check out Vice “classics” like the 1968 Bronco and the 1970 International Scout.

Rentals, which run between $200 and $450 per day, include insurance and unlimited mileage. Visit vicerentals.com to see the full fleet of offerings.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.