New Retail Concept Debuts at South Motors BMW in Miami
The dealership is the first in North America to unveil the new showroom design
South Motors BMW in Miami became the first dealership among 351 locations in North America to unveil BMW’s Retail Next Program. The privately-held new and pre-owned car dealership will offer this brand-new retail concept in its first phase. The Retail Next program has been planned since before the COVID-19 pandemic and the concept features five or six vehicles on display, with high-end furniture, lounge-like seating, and five-star hospitality. BMW’s Retail Next Program will soon debut at one-third of all American BMW stores.
“We are thrilled to offer our clients BMW’s incredible new concept that not only includes a design overhaul of our interior space, but also completely reimagines the process of ordering a BMW,” Jonathan Chariff says, South Motors CEO. “It is our priority to always be at the forefront of what’s possible, and BMW’s Retail Next program is a terrific example.”
South Motors, along with its affiliates Vista Motors and Midway Ford Miami, was established in 1956 and became one of the nation’s first minority-owned companies with dealerships across South Florida, including BMW, MINI, Honda, Volkswagen, Infiniti and Ford.