South Motors BMW in Miami became the first dealership among 351 locations in North America to unveil BMW’s Retail Next Program. The privately-held new and pre-owned car dealership will offer this brand-new retail concept in its first phase. The Retail Next program has been planned since before the COVID-19 pandemic and the concept features five or six vehicles on display, with high-end furniture, lounge-like seating, and five-star hospitality. BMW’s Retail Next Program will soon debut at one-third of all American BMW stores.
“We are thrilled to offer our clients BMW’s incredible new concept that not only includes a design overhaul of our interior space, but also completely reimagines the process of ordering a BMW,” Jonathan Chariff says, South Motors CEO. “It is our priority to always be at the forefront of what’s possible, and BMW’s Retail Next program is a terrific example.”
South Motors, along with its affiliates Vista Motors and Midway Ford Miami, was established in 1956 and became one of the nation’s first minority-owned companies with dealerships across South Florida, including BMW, MINI, Honda, Volkswagen, Infiniti and Ford.