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Pura Vida Miami Introduces New Line of Grass-Fed, Vegan and Collagen Protein Powders

The all-day café and wellness lifestyle brand has a new product.

Pura Vida Miami has introduced a new line of protein powders. The diverse range of clean, high-quality products is available in-store or to order on shoppuravidamiami.com and Pura Vida Miami’s Amazon storefront. Since its establishment in 2012, Pura Vida Miami, co-founded by Omer and Jennifer Horev, has become an integral part of South Florida’s health-conscious community. Offering vibrant and wellness-focused menu options, it has more than 20 regional locations and has recently expanded to New York.

The powder options include:

  • Grass-Fed Whey Protein Powder: This powder is crafted from 100% grass-fed, hormone-free whey and incorporates a pure formula with organic coconut sugar. It’s naturally free of gluten and soy and delivers 25 grams of protein per serving. It is available in vanilla and chocolate flavors.
  • Vegan Protein Powder: The plant-based product uses pea protein and follows a clean formula with sustainably sourced ingredients and organic coconut sugar. It is naturally free of gluten and soy and contains 25 grams of protein per serving in vanilla and chocolate flavors.
  • Grass-Fed Collagen Protein: This powder is specifically formulated to promote skin, hair and joint health. It delivers 10 grams of collagen per serving sourced from 100% grass-fed animals. Furthermore, it is free from gluten, soy and hormones.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.