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Pura Vida opens Miami Beach location

Pura Vida doesn’t mess around when it comes to serving healthy food for South Florida. Just look at their name, which is Spanish for “pure life.”

And now they’re increasing their green footprint in South Florida with a new location in South Beach, which opened a few days ago and joins Pura Vida locations in the Design District, the University of Miami and Edgewater.

The new location, at 959 West Ave., Suite 10, encompasses 4,000 square feet of indoor and outdoor space where customers can try new items such as Pumpkin Spice Latte; Blue Majik Smoothie Bowl (pictured) made from blue algae, rich in iron, potassium, magnesium, and antioxidants, that is blended with organic fruit and topped with homemade gluten-free granola and coconut; and gluten-free flourless Chocolate Cake and Lemon Polenta. There’s also dog bakery items, wellness shots and a new catering menu featuring mini bowls.

Pura Vida’s menu offers nourishing and refreshing items inspired by the travels of its founders: husband-and-wife team, Omer and Jennifer Horev. Some menu highlights include Pura Vida’s famous Acai Bowls, which features raw organic Brazilian acai, topped with vegan gluten-free granola and accompanied by a variety of refreshing fruits and toppings. Other popular gluten-free dishes are the Mango Salmon, Spicy Tuna and Vegan Lentil Bowls. A few of the cafe’s highly-coveted All-Day Breakfast items include Avocado Smash, Perfect Egg Sandwich and Overnight Oats.

“We are thrilled to continue expanding the Pura Vida brand, with the opening of our new West Avenue location,” says Chief Brand Officer Jennifer Horev. “Our goal at Pura Vida is to provide a place for people to enjoy simple, yet delicious meals using quality ingredients that you can find in our own kitchen at home. Hopefully making a lasting and positive impact on the community, while contributing to the South Florida economy by creating jobs.”

Up next: more locations at Aventura, Bay Harbour, Las Olas and West Palm Beach.

Delivery and pick-up is available through the Pura Vida Miami app. Click here for more.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.