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Rick Case Automotive Group Opens Storefront at Junior Achievement’s Biztown

A new interactive experience created by Rick Case Automotive Group at Junior Achievement of South Florida’s “BizTown” will give South Florida 5th graders a first-hand taste of the car business. The state-of-the-art interactive Rick Case “storefront” is part of “JA BizTown,” a simulated city in JA World Huizenga Center at the Lillian S. Wells Pavilion. It features a collection of businesses sponsored by local businesses, designed to demonstrate how a functioning economy works by enabling students to play roles as executives, associates, and consumers at companies within the area.

“Our goal was to make our storefront both engaging and educational for the students,” Rita Case says, president and CEO of the Rick Case Auto Group. “We want young people to know that the auto industry is a vital part of our economy and provides great career opportunities, as well.”

As part of this 5th-grade blended program, students apply for jobs at BizTown, earn paychecks, learn to save money and make purchase decisions to teach students essential skills like collaboration, critical thinking, problem solving and communication.

The Rick Case storefront is staffed by a student CEO and CFO and a Sales Consultant and Service Technician. When student “consumers” enter the business, the sales team guides them through the vehicle selection process. They choose and customize their cars or trucks, selecting styles, colors, wheels, and accessories at a virtual vehicle design center. Service techs then demonstrate the basics of auto maintenance, including checking fluid levels and tire pressure.

“We are thrilled to welcome the Rick Case Auto Group, our first-ever, student-run business representing the automotive industry in JA BizTown,” Laurie Sallarulo says, president and CEO of Junior Achievement of South Florida. “This storefront is a great example of a real-world industry leader investing in helping to educate and influence future employees and leaders.”

Over 20,000 5th Grade students from Broward and Palm Beach County are expected to experience JA BizTown this school year.

The Rick Case Automotive Group is celebrating its 60th year in business in 2022, with its national headquarters located at 14500 W. Sunrise Blvd. in Sunrise.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.