Downtown Miami’s Miami Worldcenter has proudly opened the first Miami store of Rihanna’s Savage X Fenty, the globally recognized lingerie and apparel brand celebrated for its commitment to inclusivity, confidence and fearlessness. The new store, which held its grand opening last month, introduces Savage X Fenty’s innovative approach to embracing individuality within the Miami community. Shoppers can expect various affordable options, including lingerie, loungewear, sleepwear, and sportswear. With sizes ranging from XS to 4X, every customer is sure to find pieces that reflect their style and fit their body perfectly.
“We are thrilled to open our first store in Miami as we continue expanding Savage X Fenty’s retail presence,” says Vanessa Wallace, Chief Marketing Officer of Savage X Fenty. “Our goal is to give customers the opportunity to shop and experience the brand on their own terms. With this new store, we aim to offer Miamians additional ways to connect with the brand and explore products firsthand.”
The Miami store will be the sixth Savage X Fenty location to showcase the brand’s new design concept. By the end of 2024, Savage X Fenty plans to have 14 stores throughout the U.S.
Miami Worldcenter is an ambitious new project costing $6 billion, situated in the vibrant heart of Downtown Miami. The mixed-use destination spans ten blocks and includes residential, commercial, and hospitality spaces, with 300,000 square feet designated for retail, dining, and entertainment. Currently being developed in phases, this initiative is spearheaded by Miami Worldcenter Associates, with Managing Partners Art Falcone and Nitin Motwani at the helm, collaborating with CIM Group.
“We are excited to welcome Rihanna’s Savage X Fenty brand to Miami Worldcenter,” says Nitin Motwani, Managing Partner of Miami Worldcenter Associates. “As a vibrant hub of innovation and culture in Downtown Miami, this exciting addition not only enhances our retail landscape but also aligns perfectly with our vision of creating a dynamic destination where fashion, art, and community come together.”
Savage X Fenty’s new Miami store will be at 851 NE 1st Ave., Unit D-138, in Downtown Miami.
Photo credit: Savage X Fenty
