Scenic Group USA achieved three booking records in November, with Cyber Monday (Nov. 27) marking the best booking day ever in the brand’s history for the U.S. market. This achievement coincided with the best booking week ever. Furthermore, the month historically saw the highest booking performance over past Novembers.
Scenic Group USA, which comprises Scenic Luxury Cruises and Emerald Cruises, experienced a 30% surge in net booking volume on Cyber Monday compared to the previous year, setting a new record for the company’s highest single-day bookings. The total bookings for the last week were 171% higher than the average booking week in 2023. The bookings for November 2023 were 92% more compared to the previous best November in 2019. Moreover, the year-to-date monthly average bookings have doubled over 2022, indicating a significant growth trend for the company.
“These numbers are encouraging for the cruise industry as a whole, and for Scenic Group as they reinforce that travelers are resonating with our company ships, innovative itineraries, and world-class service on the rivers and oceans,” Ken Muskat says, Managing Director Scenic Group USA. “Special thanks to the travel advisors and sales partners who have contributed to our success.”
Scenic and Emerald Cruises also won five distinguished awards in the 2023 U.S. Editors’ Picks Awards from Cruise Critic:
- Best New Ship, Expedition: Scenic Eclipse II
- Best in Antarctica, Expedition: Scenic Cruises
- Best Dining, Expedition: Scenic Cruises
- Best Value for Money, “River: Emerald Cruises
- Best Value for Money, Luxury: Emerald Cruises
The Scenic Group, comprising Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours, and Evergreen Tours, has expanded its operations over the past 37 years to offer award-winning river and ocean cruises along with bespoke land journeys that cover all seven continents. Scenic has been a pioneer in providing genuinely all-inclusive, five-star river cruises in Europe and Southeast Asia since 2008, and it also operates luxury cruises on Egypt’s Nile on a private luxury charter. In 2019, Scenic launched Scenic Eclipse, the world’s first Discovery Yacht™, a 228-guest ultra-luxury vessel, and in 2023, it unveiled its sister ship, Scenic Eclipse II. Emerald Cruises has nine branded Star-Ships providing river sailings in Europe and Mekong. Emerald Azzurra was the first yacht to launch under the Emerald Cruises brand in 2022, a 100-guest luxury yacht that sails the warm waters of the Mediterranean, Adriatic, Caribbean, and Central America, followed in August 2023 by its sister, Emerald Sakara.