Scenic Group USA Achieves Unprecedented Booking Numbers

The brand set records for best booking day, week, and month in the history of its U.S. market.

Scenic Group USA achieved three booking records in November, with Cyber Monday (Nov. 27) marking the best booking day ever in the brand’s history for the U.S. market. This achievement coincided with the best booking week ever. Furthermore, the month historically saw the highest booking performance over past Novembers.

Scenic Group USA, which comprises Scenic Luxury Cruises and Emerald Cruises, experienced a 30% surge in net booking volume on Cyber Monday compared to the previous year, setting a new record for the company’s highest single-day bookings. The total bookings for the last week were 171% higher than the average booking week in 2023. The bookings for November 2023 were 92% more compared to the previous best November in 2019. Moreover, the year-to-date monthly average bookings have doubled over 2022, indicating a significant growth trend for the company.

“These numbers are encouraging for the cruise industry as a whole, and for Scenic Group as they reinforce that travelers are resonating with our company ships, innovative itineraries, and world-class service on the rivers and oceans,” Ken Muskat says, Managing Director Scenic Group USA. “Special thanks to the travel advisors and sales partners who have contributed to our success.”

Scenic and Emerald Cruises also won five distinguished awards in the 2023 U.S. Editors’ Picks Awards from Cruise Critic:

  • Best New Ship, Expedition: Scenic Eclipse II
  • Best in Antarctica, Expedition: Scenic Cruises
  • Best Dining, Expedition: Scenic Cruises
  • Best Value for Money, “River: Emerald Cruises
  • Best Value for Money, Luxury: Emerald Cruises

The Scenic Group, comprising Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours, and Evergreen Tours, has expanded its operations over the past 37 years to offer award-winning river and ocean cruises along with bespoke land journeys that cover all seven continents. Scenic has been a pioneer in providing genuinely all-inclusive, five-star river cruises in Europe and Southeast Asia since 2008, and it also operates luxury cruises on Egypt’s Nile on a private luxury charter. In 2019, Scenic launched Scenic Eclipse, the world’s first Discovery Yacht™, a 228-guest ultra-luxury vessel, and in 2023, it unveiled its sister ship, Scenic Eclipse II. Emerald Cruises has nine branded Star-Ships providing river sailings in Europe and Mekong. Emerald Azzurra was the first yacht to launch under the Emerald Cruises brand in 2022, a 100-guest luxury yacht that sails the warm waters of the Mediterranean, Adriatic, Caribbean, and Central America, followed in August 2023 by its sister, Emerald Sakara.

For more information on upcoming cruises, visit Scenicusa.com, call (844) 788-7985, or email info@scenicusa.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.