Schwab CEO responds to Berko - S. Florida Business & Wealth

Schwab CEO responds to Berko

Dear Editor,

To Malcolm Berko’s reader, “T.M.,” who asked “Is Charles Schwab a safe, inexpensive and honest place to handle my account?”: On behalf of everyone at Schwab, we welcome your account and the opportunity to serve you and demonstrate the safety, value and integrity that have been hallmarks of our company for more than 40 years. We strive not only to have the highest-quality, empathetic and knowledgeable professionals answering the phone when our clients call, but also to pick up the phone as fast as we can.

 Contrary to what Mr. Berko suggests, whenever you call us, you can just say, “I want to speak to a representative,” and we will bring a live person on the line as quickly as possible—there is no need to go through push-button scripts. So far in 2017, we are averaging about 90-100 seconds before you will speak to someone on the phone. This isn’t as fast as we want or as well as we have done historically, but we are hiring rapidly with over 1,100 open positions at Schwab as I write this.

 We pride ourselves on outstanding customer service, measure it closely and have been recognized by numerous third parties, including JD Power, which ranked Schwab highest in investor satisfaction among all full-service brokerage firms in both 2016 and 2017. So you can see that, although we are a profitable company, we are primarily focused on serving our 10 million-plus clients and objective third parties notice this. However, if you or any other Schwab client are ever not satisfied for any reason, we will refund any related commission, transaction fee or advisory program fee we have charged you—a guarantee that is unique among brokerage firms.

 I also wanted to respond to the uninformed personal references about me by Mr. Berko. The Roman numeral “II” in my name comes from being named after my father’s father, who passed away shortly before I was born—a hard-working high school graduate from Cincinnati whose life was cut short by cancer. Being named after him is a source of pride, not ego. My mother was a stay-at-home mom, and my late teacher father never made more than $21,000 any year of his life. 

To T.M.: Yes, we believe Charles Schwab is a safe, inexpensive and honest place to handle your account, and we’re confident enough to back it with a satisfaction guarantee. We would be honored to welcome you to Schwab.

Walt Bettinger

President and CEO

Charles Schwab

You May Also Like
International Swimming Hall of Fame Redevelopment Moves Forward With Key Approval

Fort Lauderdale clears the way for the largest phase of the $220 million public-private redevelopment.

Read More
A modern, multi-story building with a curved design sits by the waterfront, surrounded by palm trees, sailboats, and yachts on a sunny day, with several high-rise hotels in the background. South Florida Business & Wealth
PBA Welcomes Bipartisan Heavyweights

A VIP reception and packed speaker program brought former Secretaries of State and South Florida leaders together for the LeMieux Center series

Read More
Four professionally dressed people, three men in suits and a woman in a skirt suit, stand side by side indoors in front of a curtain, smiling at the camera. South Florida Business & Wealth
Kobi Karp’s Shell Bay Tower Takes Shape

Witkoff Group and PPG Development move the Auberge-branded tower vertical inside the private Shell Bay club community.

Read More
Aerial view of a luxury waterfront resort with a marina, tennis courts, a golf course, landscaped grounds, and a modern high-rise building, surrounded by trees and a nearby residential neighborhood. South Florida Business & Wealth
Capital Flows to the Flagler Waterfront

$145 million refinancing of Esperanté underscores investor confidence in West Palm Beach’s fast-growing financial corridor.

Read More
A tall, white, multi-story office building with a unique rooftop, surrounded by palm trees and smaller buildings, set against a blue sky with scattered clouds. South Florida Business & Wealth
Other Posts
United for Prevention

Leaders convene at the 3rd Annual South Florida Addiction Prevention & Solutions Summit as new data shows Broward County reporting the lowest overdose death rate among peer counties.

Read More
A group of eight people, dressed in business and semi-formal attire, stand smiling together for a photo in front of a stage with blue curtains, an American flag, and a Florida flag. South Florida Business & Wealth
BrightStar Credit Union Expands Executive Leadership

Guy Petroro and Natasha Schneider step into C-suite roles as the South Florida institution accelerates growth

Read More
A woman with blonde bobbed hair in a light gray blazer and a man with a shaved head in a dark suit jacket stand against plain, light backgrounds in professional portraits. South Florida Business & Wealth
$85M Fuels Hallandale Office Play

An eight-story Class A office condominium signals growing confidence in Hallandale Beach’s commercial evolution.

Read More
Modern six-story office building with large windows and palm trees along the sidewalk; cars are parked and driving on the street, set under a bright blue sky with scattered clouds. South Florida Business & Wealth
$84M Bridge Loan Advances Astor Park in Flagler Village

Berkadia secures construction financing as Midtown Capital positions its 252-unit luxury community for a mid-2026 delivery in one of Fort Lauderdale’s strongest rental submarkets.

Read More
A modern apartment complex with two tall buildings, large balconies, and a rooftop pool, located at a busy intersection at dusk. The sign reads "Astor Park Flagler Village." Palm trees and city lights are visible. South Florida Business & Wealth